Todd Nappi (CEO) Tyrone Ottley (Secretary) Zachery Leonard (CFO) Jonathan Saunders (CIO & part-time Janitor) YEAR END REVIEW ALLSTAR BRANDS

AGENDA Organizational Overview Review of Key Objectives Critical Success Factors Marketing Strategy Review of Progress Against Objectives Lessons Learned The Future

OUR MISSION Deliver professionally endorsed, effective pharmaceutical products for the entire family, while aiming to be the low-cost, brand-name leader for the consumer cold medicine market. All of this must be accomplished while maintaining a profit and steady growth rate for our shareholders.

Keep price increases moderate Formulate products to optimize appeal to target market Attain 5-10% annual growth in revenue on all products Increase stock price 5-10% annually Maintain strong brand awareness REVIEW OF KEY OBJECTIVES

Critical Success Factors Strong brand awareness Relatively low prices Eager and efficient Distribution Network Dedicated and lively staff

Marketing Strategy Increase product price while staying under inflation percentage Found avg. inflation rate and increased price slightly lower Ex. If inflation rate increase prices by 5%, we only went up 3 or 4 %. We also used the.9 rule to make consumers feel better about prices Reformulate our product By doing so manufacturing costs were reduced in turn allowing us to offer a low price to our customers Low prices attracted a larger customer base which allowed us to see a large increase in sales Release new product to the market First we researched to see what was currently available in the market to avoid competition Found that there was only a single 12 hour capsule, so we chose to release a 12 hour “multi” capsule

Marketing Strategy cont’d Release a 3rd product Goal was to flood the market Looked for a need in the market. Found that the nasal spray market could be penetrated Keep advertising budget steady Used our inflation analysis to help determine our yearly expenditure Allocated budget percentages based on how long the product has been on the market and other variables such as uniqueness in market Ex. 12 hour multi didn’t use high percentage of budget towards Comparing or Reminding

Marketing Strategy cont’d Increase stock price 5 – 10% each period Used all the clues from the marketing update to help us try to obtain this goal Ex. Inflation rate to adjust prices, Advertising spending, Sales force Revenue Monitor revenue for each product If 5 – 10% growth rate then progressing Allowed us to drop Allright due to revenue issues

Target Markets Allround 4 hour multi-liquid Non alcohol for the kids and families Low price Allround+ 12 hour multi-capsule Young working adults needing most of the day relief No problem taking pills Affordable and most of all effective Allright Nasal spray Middle aged adults No problem using sprays

Sales

Revenue

Products

Stock Price Year Price $ Baseline (5%) Stock Price Baseline (10%)

Market Share

Brand Awareness

Lessons Learned Discuss major decisions in depth As well as points from paper

Three Year Outlook Re-establish our dominant position Introduce new product

Summary Stock Prices grew 93% Cum. Net Income of $990 MM Failed Introduction of Allright Astounding recovery and refocusing Thanks