WORLD INTERNET PROJECT NEW ZEALAND 2007 Benchmark Survey findings PRINZ Webinar 12:30pm 25 September Allan Bell Charles Crothers Ian Goodwin Karishma Kripalani Kevin Sherman Philippa Smith Nigel Smith

World Internet Project – Survey background International collaborative project Social, political & economic impact of the Internet and new technologies Longitudinal survey: 2 nd survey 2009 Shared questions to allow international comparisons Also questions designed specifically for New Zealand

September – October 2007 Conducted by Phoenix Research, Auckland Telephone interviews Usage of and attitudes towards the Internet and other communications technologies 2007 Benchmark Survey

Random sample of 1200 Plus booster sample: Maori, Pasifika, Asian and year olds Weighting towards census proportions: Age, gender, ethnicity, household size 1430 New Zealanders (16 years and over) Sample design

Connection

Main reason for not using the internet

Type of Internet Connection

Hours spent on the internet by type of access Percent of users by type Hours spent per week

New Zealanders rate the Internet

Activities online

Online financial transactions (in an average month) Percentage of people Note: Faded comparisons indicate no statistically significant difference

Digital Divides

Socialising online

Conclusions

NZers rate the Internet  As an information source, the Internet is rated important by many more users than are traditional media. As information source, the Internet rates for more users than do family and friends. Most New Zealanders who use the Internet would find it a problem if they lost access.

Digital Divide The Internet in New Zealand is age- and income- graded. The younger or wealthier people are, the more likely they are to use the Internet, the better their ability, the more important they rate it, the more they create content and socialize online. As an ethnic group, Asians have the greatest engagement with the Internet. Gender is mostly not a significant indicator of Internet usage and attitudes.

The shape of the Divide AgeArea Income Gender

Content creation New Zealand users, especially the young, are very active in content creation on the Internet. A quarter post messages and a third post images. 13% maintain their own website. 10% keep a blog, many more younger people.

Socialising effects Socialising is a major Internet use, especially among the young. Most users say the Internet has increased their contact with other people in New Zealand and overseas, with family and friends. But some say they now spend less time face- to-face with the family they live with.

Socialising online Three quarters of users check their every day. Every week a quarter go to social networking sites like MySpace or Facebook. A quarter of users have made friends online, and half of these have gone on to meet in person.

Funders

Sample characteristics

Sampling strategy for WIPNZ 2007 sample