Marketing Workforce Center Services Aron Diaz Business Outreach Representative Colorado Workforce Development Council

The Colorado Workforce Development Council WDC mission and the Workforce Investment Act 1998 –4 Committees of the CWDC State Workforce Investment Systems Skills Development and Partnership State Youth Council Business Outreach and Marketing

Statewide Marketing Initiative BOAM Committee Objectives –Create and implement a statewide marketing plan that increases the awareness of business and individuals that there is a new workforce system. –Colorado is the first State in the Nation to attempt to brand its Workforce Centers on a statewide scale.

Purpose of the Marketing Initiative Raise Brand Awareness Increase Market Saturation Develop a systematic approach with measurements Create a “self-sustaining” program for workforce centers

Building a Strategic System What is Marketing SWOT Analysis Commissioned a Marketing Task Force Marketing Training Baseline analysis

Statewide Campaign September to be proclaimed Workforce Development Month Use of Standard Logo Best Practices –Taskforce – Blasts

Example of Local Efforts - Denver Metro Collaborative effort between the Denver region Small Business Symposium as a regional initiative Cause-related marketing and Channel 9 Partnering with CDLE

Ongoing Support and Capacity Building Hired marketing consultant Continued assessment of strategic efforts at WDC level Continued training and support of regional marketing efforts Field support to local Workforce Boards

Ongoing Support and Capacity Building- continued Continued training of local staff and managers Money to local boards Individual assistance for each region to build a strong brand identity in their respective areas

Marketing a Win/Win Businesses –Improved customer service –Improved communications –Better referrals –Knowledge of services provided –Bigger bang for their tax dollars

Marketing a Win/Win Workforce Centers –Increased support –Save money! –More professional and market driven image –Link statewide efforts –Employers recognize the workforce system

Contact Information ARON DIAZ Business Outreach Representative Colorado Workforce Development Council (303)