Ashley Vanderburg.  First opened in 1999  Bessemer, Alabama  Growing Area  Fundamentals that keep the dealership striving.

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Presentation transcript:

Ashley Vanderburg

 First opened in 1999  Bessemer, Alabama  Growing Area  Fundamentals that keep the dealership striving

 Problem: the recent change in market demand has caused a decrease in the sale of trucks  Goal: showing the dealership numerous angles of approach that will allow them to accomplish their goal.

 Advertising  Three Basic Principles Value Service Choice

 Average American consumer  Attracting all audiences

 Contest  Roush appearance

Calender  Summer months of June, July & August  June 17 th – August 1 st  Saturday July 19 th

 $45,000 per month  Includes all costs of promoting events

 Compare and contrast

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