Waitrose concept  Proposed tabbed & expandable MPU  Interactive selection of recipe ideas  Increased real-estate for interactivity with out leaving host site  Send information direct to mobile  Direct print of content  eCoupon via MMS  Auto addition to shop  Link to more information Interactive MPU with a range of integrated features  Sequential delivery Click images to view [PRINT]

Behavioral Sequencing Delivering content to the user based on previous behaviours  The linked sequential example could be adapted as follows:  First Ad - user interacts and chooses mushroom recipe as their selection  Second Ad – remembers preferences and displays ‘Fruit & Veg’ creative  Third Ad – Incentivises user to make a purchase by giving them an option to receive a free eCoupon Please Note: A live link to the web is required to view this demo

Creative Executions Chef TV: IPTV channel content Please Note: A live link to the web is required to view this creative  Advanced video hot-spotting linked to behind-the-scenes content and downloadable information  This can be an ad, but also an interesting media opportunity, to create own website channel