Creative Cooperative the winning project of the FCG in Wrocław.

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Presentation transcript:

Creative Cooperative the winning project of the FCG in Wrocław

diagnosis 02 High level of unemployment among youth Big number of unemployed professionals Significant number of unemployed craftsmen CCI perceived as profitless / useless Low social capital Low place identification Low level of independent (not corporate mediated) interaction between craftsmen and designers 01 Title page 03 Idea 04 People / resources 05 Business model 06 Brand 07 Education 08 SWOT 09 Schedule 10 Authors

objectives 02 Creation of Cooperative (>20 jobs) Bring designers, craftsmen & merchants together Create a local brand Support local potential and exploit existing ideas Culture for social change Involve citizens in common action Make it a good practice 01 Title page 03 Idea 04 People / resources 05 Business model 06 Brand 07 Education 08 SWOT 09 Schedule 10 Authors

the idea Title page 02 Diagnosis / objectives 04 People / resources 05 Business model 06 Brand 07 Education 08 SWOT 09 Schedule 10 Authors Art graduates & designers Craftsmen Merchants Creative Cooperative WHO?WHAT? Offer products & services design, production & sale of the items paid and unpaid workshops art service e.g. clothing or site décor for theaters 3-step business model cooperative planning cooperative production multichannel distribution HOW?

commercial partners Administrators 01 Title page 02 Diagnosis / objectives 03 Idea 05 Business model 06 Brand 07 Education 08 SWOT 09 Schedule 10 AuthorsCraftsmen Designers Merchants Apprentices the people 04 local media British Council & Wrocław 2016 independent artist & institutions of culture institutions, NGOs & municipality schools & art colleges community

commercial partners Administrators 01 Title page 02 Diagnosis / objectives 03 Idea 05 Business model 06 Brand 07 Education 08 SWOT 09 Schedule 10 AuthorsCraftsmen Designers Merchants Apprentices local media British Council & Wrocław 2016 the people 04 independent artist & institutions of culture institutions, NGOs & municipality schools & art colleges community

resources Title page 02 Diagnosis / objectives 03 Idea 05 Business model 06 Brand 07 Education 08 SWOT 09 Schedule 10 Authors Design office Craftsmen workshop Meeting place / shop equipment & furnishings website & promotion tools & materials

business model Title page 02 Diagnosis / objectives 03 Idea 04 People / resources 06 Brand 07 Education 08 SWOT 09 Schedule 10 Authors Cooperative planning Designer Multichannel distribution Cooperative production MerchantCraftsman conceptresearch DesignerCraftsman production M commercial shops events & direct sales own shop & internet DCDMM

business model Title page 02 Diagnosis / objectives 03 Idea 04 People / resources 06 Brand 07 Education 08 SWOT 09 Schedule 10 Authors Expenditures Estimated budget for the period Feb ‘12 – Sep ‘12 frugal budgetsourceambitious budgetsource rental of premisesfreemunicipality€ FCJ renovation€ 5 000own work / FCJ€ FCJ / own work equipment€ 2 500own / donators€ FCJ tools & materials€ 2 500own / donators€ FCJ websitefreeown work€ 5 000FCJ promotion€ 1 000own work€ FCJ / own work evaulation€ 1 000FCJ€ 5 000FCJ administrationfreeWro2016 / BC€ 5 000FCJ / Wro2016 wage subsidiesno subsidies-€40 000FCJ TOTAL € €

brand 06 the local brand 01 Title page 02 Diagnosis / objectives 03 Idea 04 People / resources 05 Business model 07 Education 08 SWOT 09 Schedule 10 Authors local identity bottom-up social creative close / familiar exceptional fair

01 Title page 02 Diagnosis / objectives 03 Idea 04 People / resources 05 Business model 06 Brand 08 SWOT 09 Schedule 10 Authorsworkshops lectures joint projects meetings city tours education 07

Strenghts 01 Title page 02 Diagnosis / objectives 03 Idea 04 People / resources 05 Business model 06 Brand 07 Education 09 Schedule 10 Authors meets real needs & FCJ’s goals rooted in CCI but multi-sectoral reasonable & balanced bottom-up & synergistic limited scale in the initial phase not that innovative premises / initial investment too democratic Weaknesses swot 08

Opportunities 01 Title page 02 Diagnosis / objectives 03 Idea 04 People / resources 05 Business model 06 Brand 07 Education 09 Schedule 10 Authors easy to implement & low-cost new in Polish circumstances variety of potential partners flexible, applicable & replicable flexible, applicable & replicable too daring to gain stakeholders profitless in the initial phase some doubts on legal status macro-financial trend dependent Threats swot 08

01 Title page 02 Diagnosis / objectives 03 Idea 04 People / resources 05 Business model 06 Brand 07 Education 08 SWOT 10 Authors venue, equipment, tools, materials & website official Grand Opening start of the work promotion legalization & contracts arranging office, workshop & shop Feb ‘12 Mar ‘12 Sep ‘12 Jun ‘12 Apr ‘12 research, analysis, planning schedule 09 EURO 2012 in Wrocław!

01 Title page 02 Diagnosis / objectives 03 Idea 04 People / resources 05 Business model 06 Brand 07 Education 08 SWOT 10 Authors successful story: international net of cooperatives providing job to 200+ people in the CCI sector recruiting apprentices & cooperation with schools opening branches in other places 2 nd half of st half of nd half of 2013 active marketing & brand creation schedule 09

BartłomiejSkowron 01 Title page 02 Diagnosis / objectives 03 Idea 04 People / resources 05 Business model 06 Brand 07 Education 08 SWOT 09 ScheduleBartłomiejLisPaulinaOgrabisz authors 10

AndrzejMazur 01 Title page 02 Diagnosis / objectives 03 Idea 04 People / resources 05 Business model 06 Brand 07 Education 08 SWOT 09 Schedule Marcin Jasiński MartynaRzepecka & GregMaryniec RolandZarzycki authors 10