Always There For You ® TXT ERA Text Messaging Program First, let’s look at some text messaging statistics…

Always There For You ® Text Messaging Today Breakdown of text message usage by age groups:  58.3%  46.1%  27.6% Text messaging is expected to increase six fold between

Always There For You ® Reaching the customer Different ways in which text messaging is currently used: Notification for bill payment Customer support services provide customer with a call log reference number and status updates via text messaging Healthcare professionals send patients reminders to take their medication Customer loyalty programs Voting for American Idol!

Always There For You ® Case Study London 2012 Olympics In London sports fans were able to show their support for the Olympic Bid by texting “LONDON” to the cross-operator short code “82012” The votes were counted and the information was presented to the International Olympic Committee as proof that the city supported the bid.

Always There For You ® Results: London beat out New York and several other cities and was chosen to host the 2012 Olympics.

Always There For You ® Case Study Citibank Alerts In 14 Asian countries Citibank customers can now go online and sign up to receive mobile alerts related to: Their spending habits Bank activities Retrieve stock information

Always There For You ® Result: Customers receive real-time text message alerts and are more informed on their spending habits or possible fraudulent activities.

Always There For You ® Case Study Dunkin’ Donuts Coupons In Rome to get consumers excited about Dunkin’ Donuts and create brand awareness, they were asked to enter a prize drawing by sending text message to receive money off or free coffee voucher Consumers were then able to opt-in to receive coupons, store locations, and even job opportunities

Always There For You ® Results: Dunkin’ Donuts had a 20% increase in sells during the campaign 90% of the people claimed the free coffee 41% requested a stores address 50% of the participants maintained correspondences

Always There For You ® TXT ERA in a Nutshell Customers text message an ERA express listing number to TXTERA They receive property information including sales associate’s name and contact information

Always There For You ® The Process… (keep in mind, even an 8 year-old can do this!)

Always There For You ® In a text message, send an express listing # to TXTERA You will receive a return text message in your inbox View the text message, you are displayed with the basic listing information

Always There For You ® TXT ERA Sign Rider Purchase TXT ERA sign-riders from the Select Services Web site Purchase number stickers to place onto the rider - OR - Print out the express listing number on your home printer, and place it onto your sign rider by purchasing clear cover tape (weatherproof)

Always There For You ® Consumer enters search criteria into MyERA.com Enters cell phone number Client will receive text messages matching the search criteria set in MyERA.com

Always There For You ® Thank you!