Scotland Communications & Campaigns Committee Campaign Planning

Scotland Communications & Campaigns Committee The boring bit - infrastructure Branch communication system – Do you have one? How do you do it? Who does it? What is the system used for? Does it need more resources?

Campaign Planning Scotland Communications & Campaigns Committee Choose your campaign About PEOPLE Likely success? Deep and wide concern – can you get members to identify with it? Involves members and potential members - RECRUIT Worth the time and effort Easily understood How will we know we have won?

Campaign Planning Scotland Communications & Campaigns Committee Create the campaign theme Analyse the issue Identify your aim Keep it clear and simple How will we put this across? -To members -to the public/ user groups -to decision-makers

Campaign Planning Scotland Communications & Campaigns Committee Strengths and weaknesses Arguments How will it affect PEOPLE? Which do we need to promote most? Prepare for the question we don’t want to be asked Listen and modify. Be prepared to change tactics

Campaign Planning Scotland Communications & Campaigns Committee Strengths and weaknesses Organisation Who is going to do what? What resources do we need? people, officers, stewards, staff, members materials BUT a leaflet is NOT a campaign Where are the gaps?

Campaign Planning Scotland Communications & Campaigns Committee Select targets and allies Direct targets (employers, politicians etc) Indirect targets (media, user groups? etc) Allies (other unions, user groups? politicians?) What methods/tactics for each?

Campaign Planning Scotland Communications & Campaigns Committee Build a strategy Workplace based Use public support Political action Using/ researching information to support Media and Social Media Remember your arguments for and against!! Prepare responses/rebuttals.

Campaign Planning Scotland Communications & Campaigns Committee Build a timeline Use existing/known deadlines and dates (eg council meetings, events) When to use media – which, who, how Social Media, who, when, how Map out phases – review each Add tactics at appropriate points

Campaign Planning Scotland Communications & Campaigns Committee Getting our message across Positive. Try to be For not Against. If we want the public to notice our campaign our campaign, it has to be about the public. Talking about services is better than talking about jobs Be prepared to repeat the message over and over again (especially social media)

Campaign Planning Scotland Communications & Campaigns Committee Remember Think about campaign when creating policy Set aims, targets, timeline and reviews Involve members in the campaign Play to strengths Prepare to defend weaknesses Keep people at the centre