Translating talk into action Fiona Stephenson Sustainable Business / #ProjectNZ.

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Presentation transcript:

Translating talk into action Fiona Stephenson Sustainable Business / #ProjectNZ

1.Keep it simple “Any fool can make something complicated. It takes a genius to make it simple.” Woody / #ProjectNZ

Cut out jargon and acronyms

@sustbusiness / #ProjectNZ Talk to one person

@sustbusiness / #ProjectNZ

2. Find your / #ProjectNZ

Smart Dynamic Credible Optimistic Inclusive Innovative Adaptable / #ProjectNZ SBN brand characteristics

@sustbusiness / #ProjectNZ SBN visual identity

@sustbusiness / #ProjectNZ “If we are interested in advancing sustainability by working with people … then it seems critical that we do whatever we can to promote a positive atmosphere” Niki Harré

@sustbusiness / #ProjectNZ Problem or solution?

Put yourself in others’ shoes How does your message relate to / #ProjectNZ

3. Do the maths You can’t improve what you don’t / #ProjectNZ

Monthly / #ProjectNZ

Communications / #ProjectNZ

Objectives Support your business / #ProjectNZ

Issues Positive – opportunities Negative - / #ProjectNZ

/ #ProjectNZ

Key / #ProjectNZ

Communication / #ProjectNZ MYOB: State of the Digital Nation 2014

/ #ProjectNZ MYOB: State of the Digital Nation 2014

@sustbusiness / #ProjectNZ Keep it simple Find your voice & listen Do the maths

How to create a website for free wix.com / #ProjectNZ

Numbered lists Opinions/blogs Photo essays Summaries of research reports Interviews Book reviews Videos Success / #ProjectNZ Newsletters & s

@sustbusiness / #ProjectNZ Keep it simple Find your voice & listen Do the maths

Newsletters & s / #ProjectNZ

42% NZ businesses using social media 51% of Auckland businesses LinkedIn (26%) & Facebook (16%) ahead of / #ProjectNZ Social media

Enviro-Mark Solutions Raw Essentials Kiwibank Hubbards WasteMINZ All Good Bananas AMP NZ Angel Food Comvita AUT / #ProjectNZ Ten businesses doing Facebook well

Facebook tools Resize images to 500x500 pixels using Canva.com / #ProjectNZ

NZ Red Cross House of Dumplings solarcity Generation Zero 350 Aotearoa Fairtrade NZ Waiariki Institute Peoples Coffee WWF NZ Child Labor / #ProjectNZ Ten organisations doing Twitter well

Twitter tools Hashtags Twitter lists Buffer/Hootsuite for scheduling Canva or PicMonkey for resizing images to 500x250 / #ProjectNZ

Other social media / #ProjectNZ

Tools for monitoring: Google Alerts Mention / #ProjectNZ Media

Free images freedigitalphotos.net freeimages.com Infographics Pikochart Courses Sustainable Marketing Online News / #ProjectNZ Other resources

“Unless someone like you cares a whole awful lot, nothing is going to get better. It’s not.” The Lorax, Dr / #ProjectNZ

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