Effective Curriculum Models for Social Media-Based Training A Marketer’s Perspective Azhar Azib

Slides:



Advertisements
Similar presentations
PROBLEM-BASED LEARNING & CAPACITY BUILDING
Advertisements

The Usage of Social Networks In Educational Context Sacide Güzin MAZMAN, Yasemin KOÇAK USLUEL Hacettepe University, Faculty of Education Department of.
photo credit: dbarefootdbarefoot Social Media is Consumer generated media It is media that is designed to be shared, sharing means that it is easy to.
Open books open minds. Incorporating new technology in the EFL classroom: a transformation in learning and teaching.
Social Media and Teaching Tools by Hongmei Chi
By Michael Morris Samika Thompson Integrating and Implementing Technology Fall 2009.
Impact Learning with Web 2.0 Tools We teach digital natives…..
What the Blog? Karen Peterson and Sara Muladore High School Language Arts Middle School Social Studies CEP SIG Proposal.
WEB 2.0 MARKETING A report on the many diverse strategies on Web 2.0 Marketing on the World Wide Web.
Boost your students’ participation Web 2.0 in higher education.
What is a blog? “Web log” In simple terms, a blog is a web page where what you write goes in chronological order on the front page Author can write, viewers.
Social Media Marketing. The Concept of Social Media Social media is online applications, platforms and media which aim to facilitate interaction, collaboration.
 Digital marketing: Uses digital media to develop communications and exchanges with customers  Electronic media (E-marketing): Refers to the strategic.
E_learning.
Digital Marketing and e-Commerce: Buying and Selling on the Internet MKTG 437 Scott W. Flexo, Ph.D.
Social Media Marketing & Management Mrs. Piotrowski 1.
The Internet & the Arts: How new technology affects old aesthetics Mary Madden Pew Internet & American Life Project Presented to: Chicago Wallace.
20 Ways to Use Edmodo. Give your students an enriching writing experience through Edmodo. Help students tap into individualism, build self-esteem and.
Engagement Marketing The Importance of Monitoring and Measuring.
What is Social Networking ? What is Social Networking ?
Improving Participation in Adult Education Web 2.0 tools for strengthening competencies of adult education providers.
Blaine MilletClay Loges Social Media… The “REVOLUTION” Impacting EVERY BUSINESS …whether you like it or not.
SOCIAL COMMUNITIES Chapter 5 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall 1-5.
ICT in teaching and learning. ICT in Galician Educational System integration of ICT in all school subjects use of 1:1 move from media consuming to create.
Connected Learning with Web 2.0 For Educators Presenter: Faith Bishop Principal Consultant Illinois State Board of Education
The goal of this final project is to disseminate key research findings and K-12 classroom application strategies. This is based upon the effectiveness.
Daena J. Goldsmith, Professor & Chair Rhetoric & Media Studies Teaching with Social Media.
A journey in change of pedagogy for 21st century teachers Marilyn Roberts Otahuhu Intermediate School.
Technology and 21 st century education Adrian Blight CEO, Imagine Education, UK.
=_A-ZVCjfWf8 Nets for students 2007.
* Research suggests that technology used in classrooms can be especially advantageous to at-risk, EL, and special ed students. (Means, Blando, Olson,
1 The Digital Public Library for Flanders A strategic look into the future Jan Braeckman Based on consultancy by ONE Agency Vlaams Centrum voor Openbare.
Marketing Management 13 th of June Communicating Customer Value Integrated Marketing Communications Strategy.
ALDinHE 2012 CONFERENCE REFLECTIVE BLOGGING A-F Dujardin, Sheffield Hallam University.
Employee Benefits Social Media Employee Benefits and Social Media Shel Holtz, ABC Holtz Communication + Technology.
New frontiers in internal communications. What is internal communication these days?
Developing the Global Student: Practical Ways to Infuse 21st Century Literacy Skills in Your Classroom Presented by Kim Cofino Teach IT! Singapore November.
New Rules, Cool Tools 2009 NEA Member Benefits Professionals’ Workshop Don Blake, NEA PR State Relations.
2009 Mid West Region Leadership Conference Social Media: Meeting the Potential of Meeting Spaces Don Blake, NEA.
Christine Moore Diffusion and Integration of Technology Educ 8841 Walden University Dr. Carol Watson.
Students were taught with old fashioned and boring methods – the Blackboard.
Project Based Learning
Using Social Media for Fundraising and Communication with Supporters Lindsay Boyle – Communications & Research Coordinator Claire Chapman – Information.
Educational Networking in the 21st Century Sheryl Dowell Lamar University Informational Systems Management EDLD 5362 ET 8026 April 23, 2011 Sheryl Dowell.
Put Your Classroom On A 21 st Century DI-IT Create Engaging Technology Rich Differentiated Classroom Environments Create Engaging Technology Rich Differentiated.
Intel ® Teach Program International Curriculum Roundtable Programs of the Intel ® Education Initiative are funded by the Intel Foundation and Intel Corporation.
 Youth, heritage, and digital learning ecologies Creating engaging spaces for young people Ashley Shaw Don Krug
Global Social Media Trends- Opportunities and Implications MariTikkanen – M4ID.
Defining Social Media Social Media Marketing Communications Digital Marketing Characteristics Types of Internet Advertising Mobile Marketing Social Behavior.
The Scope of Learning Technology Pete Richardson Learning Technologist School of Education Bangor University The Scope of Learning Technology XME 4078:
Meet your Key Learning Objectives in 3 minutes flat
Staying Relevant A examination of an effective online course. Staying Relevant Learning Team A E-Learning/AET 541 September 29, 2014 Dr. Mary Poe (Elizabeth.
ISTE Standards for Teachers Anja Whitehead IDT 3600 Fall 2015.
Tshilidzi Tshiredo. Introduction Long time ago even before technologies, social networking platforms and mobile devices, Dewey, J.( ) stated that.
The Types of Tools that can be integrated into teaching and student learning.
Jenkins on Participatory Culture and Civic Engagement 1 and The New Media Literacies Sarina Burns.
Co-funded by European Commission eContentplus Sharing Practices and Experiences on the Authoring and Adaptation of Open Educational Resources Alexander.
TECHNOLOGY INTERGRATION IN EDUCATION
WEB 2.0 Interactive Web 2.0 Colective Intelligence Collaborative Social Dynamic Guillermina Viruet Cruz Educ Dr. Almasude.
FROM SOCIAL MEDIA TO SOCIAL BUSINESS Ben Foster Ketchum SVP Digital
Propel Your Stories - and More - to the Next Level With Content Curation Melony Shemberger, Ed.D. Assistant Professor of Journalism and Mass Communication.
TECHNOLOGY IN THE CLASSROOM Integration of technology in teaching and learning.
Connected Learning Communities An overview of the cLc UniServity.
D RAFT OF F RAMEWORK OF C OLLABORATION A CTIVITIES “SEAEDUNET 2.0: D IGITAL -A GE T EACHING AND L EARNING M ODEL ”
Implications for e-learning content design and development Madhuri Dubey, Ph.D ELELTECH 2009.
To Wiki or Not to Wiki?.
CLIL Content and Language Integrated Learning- Paolo Iotti - ©
Project Category Grade Level
FLIPPED CLASSROOM PRESENTED BY Dr.R.JEYANTHI Asst.Professor,
The Integrated Classroom and the Role of the Educator
Presentation transcript:

Effective Curriculum Models for Social Media-Based Training A Marketer’s Perspective Azhar Azib

Start with the audience and an understanding of what motivates them towards social media and related interactions Not just the curriculum, but the method and practice of teaching/learning must transform to embrace these ‘social norms’ … sort of like “Education 2.0” Adding a social media platform to “old world” teaching approaches will not work A Marketing & Communications perspective of the subject

Shift in Learning Model

“There is no reason to think that repurposing social media for education will magically make students more inspired and engaged. What inspires and engages people about social media is the passion for their individual, personal interests, as well as the desire to stay in touch with friends. Remove those crucial elements, and you merely have some neat new software tools that make communication faster.” Larry Sanger, one of the co-founders of Wikipedia

Consumers as viewers Products Quality Impressions/Frequency Transactions Schedule-driven Marketer/Brand-led Push Marketing Broadcast Traditional Media Planning Technology & Design Managed PR Sometimes data enabled Post-campaign tracking Private Consumers as viewers Products Quality Impressions/Frequency Transactions Schedule-driven Marketer/Brand-led Push Marketing Broadcast Traditional Media Planning Technology & Design Managed PR Sometimes data enabled Post-campaign tracking Private Consumers as participants Experiences Preference Involvement/Interaction Engagements Time shifted – Anytime Consumer-initiated Opt-in and Pull Marketing Dialog New Media Planning Content Digital Influence Always data enabled Real-time measurement Published Consumers as participants Experiences Preference Involvement/Interaction Engagements Time shifted – Anytime Consumer-initiated Opt-in and Pull Marketing Dialog New Media Planning Content Digital Influence Always data enabled Real-time measurement Published Evolving Consumer Dynamics From ‘good old days’To Digital Age

Learners are active participants Experiential Preference Involvement/Interaction Engagements Time shifted – Anytime Learner-initiated Opt-in and Pull (Content) Dialog Social Media Mix Content Digital/Technology Influence Always data enabled Real-time measurement Published Learners are active participants Experiential Preference Involvement/Interaction Engagements Time shifted – Anytime Learner-initiated Opt-in and Pull (Content) Dialog Social Media Mix Content Digital/Technology Influence Always data enabled Real-time measurement Published Evolving Learning Dynamics Social Media-based Learning

Online Personas Who they are, what they do Credit : Forrester

Sharing Journaling & publishing Narcissism Polling Reaching out Backchanneling Peer review Resource Curating Advocacy Collaboration Gamification

It is ALWAYS about the CONVERSATIONS It is ALWAYS about CONVERSATIONS

Basic Principal The basic idea that the ‘learning platform’ is an information space through which people can communicate, but communicate in a special way: communicate by sharing their knowledge in a pool. The idea is not just that it should be a big browsing medium. The idea is that everybody would be putting their ideas in, as well as taking them out. Curriculum Design Adapted from quote from Sir Timothy John "Tim" Berners-Lee, also known as "TimBL," is a British computer scientist, best known as the inventor of the World Wide Web.

Possible Model Authentic (teaching/learning) processes that take advantage of what teachers and their students already do in real life. They are tweeting or blogging or sharing on Facebook. Sometimes they are doing so in selective circles, but the tools are designed to be open (not closed and controlled like an LMS) and membership is open to any and all interested parties. Control desired by educators and administrators will cripple engagement. The strength of a social tool is its use in social and informal contexts. Take those away and you have a formal and boring curriculum. Design tasks/activities so that content, skills and/or attitudes are learnt as they engage socially. Sometimes the learning happens as they interact; sometimes it happens after. Learners benefit by extending their network beyond ‘class and faculty’. Gamification : Fun, clear goals, achievement oriented, strategy + creativity Curriculum Design

Success Factors Educators and Curriculum Designers must understand dynamics of social media and its ‘inhabitats’ Participants must be ‘digital natives’ Curriculum must promote or require active engagement – sharing, collaboration Participants must see benefit of extended networking Culture of peer review, incl feedback, comments Curriculum Design

Conversation Prism 4.0 “Pick Your Poison”

Azhar Azib