Making Global Games Local: Creating Player Delight through Internationalization Brian E. Taptich Vice President of International Development May 22 nd 2012

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Zynga 292 million monthly active players 65 million daily active players 450 million social interactions per day

Zynga Global Fun Facts FarmVille has 44 million farmers, compared to 2 million real-life farmers in the U.S. 500 million acres of virtual farmland have been farmed, 15 billion sheep sheared and 20 billion trees planted in FarmVille More than 5 million virtual businesses, 8 million houses, 26 million sidewalks and 5 million community buildings are built in CityVille each day Words With Friends currently processes about 1,000 moves per second More than 400,000 people are playing Zynga Poker at any given moment In Mafia Wars 103 million fights are fought daily, over 20 million gifts are given

Zynga INTL: By the Numbers Zynga games played in more than 200 countries and territories More than 2/3rds of DAU are outside North America 2 billion minutes of worldwide play per day 4 billion worldwide neighbor connections 400 million worldwide in-game social interactions per day 6ZYNGA CONFIDENTIAL I NOT FOR DISTRIBUTION Actual Map of Zynga Players’ Connections

Zynga INTL: Locations

8ZYNGA CONFIDENTIAL I NOT FOR DISTRIBUTION Zynga INTL: Player Delight International User 1. Access 2. Localization 3. Payments 4. Customer Service 5. Community Management 6. Content

9ZYNGA CONFIDENTIAL I NOT FOR DISTRIBUTION 1. Access After optimization: LatAm and APAC load time and stability improved by 50% After optimization: LatAm and APAC load time and stability improved by 50% Before optimization: EU load time and stability on par with USCAN LatAm and APAC substantially behind Before optimization: EU load time and stability on par with USCAN LatAm and APAC substantially behind Content Delivery Network Split File Downloader Optimize:

10ZYNGA CONFIDENTIAL I NOT FOR DISTRIBUTION 2. Localization Pre-2011 English only languages languages English French Italian German Spanish Portuguese Indonesian Turkish Chinese Japanese Korean Norwegian Swedish Danish Dutch Thai Adding: Arabic Russian Polish

11ZYNGA CONFIDENTIAL I NOT FOR DISTRIBUTION 2. Localization

12ZYNGA CONFIDENTIAL I NOT FOR DISTRIBUTION 3. Payments 27 Currencies Supported Canadian Dollars (CAD) British Pound (GBP) Euro (EUR) Australian Dollars (AUD) Danish Krone (DKK) Norwegian Krone (NOK) Swedish Krona (SEK) Swiss Franc (CHF) Turkish Lira (TRY) Argentine Peso (ARS) Brazilian Real (BRL) Malaysian Ringgit (MYR) Mexican Peso (MXN) Hong Kong Dollar (HKD) Indian Rupee (INR) Indonesian Rupiah (IDR) Israeli New Shekel (ILS) Japanese Yen (JPY) New Zealand Dollar (NZD) Philippine Peso (PHP) Saudi Riyal (SAR) Singapore Dollar (SGD) South African Rand (ZAR) South Korean Won (KRW) New Taiwan Dollar (TWD) Thai Baht (THB) UAE Dirham (AED)

Great people Make it easy Customer Service enhances user experience Advocate for customers to improve play Play Happy! In-Language Support French Italian German Spanish Portuguese Mandarin Japanese Services Offered Chat Web 4. Customer Service

14ZYNGA CONFIDENTIAL I NOT FOR DISTRIBUTION 5. Community Management Activating the Global Fan “Army” 22 million international fans Dedicated Forums Contests

15ZYNGA CONFIDENTIAL I NOT FOR DISTRIBUTION 6. Content Connecting the world through games with globally recognizable and culturally authentic items Enrich your games with content relevant to you

16ZYNGA CONFIDENTIAL I NOT FOR DISTRIBUTION Bonus: INTL Branding Fun facts: 2.7M Coca Cola Zero factories placed 4.7M campaign announcements 211M interactions with Coke Zero factories 1.1M Coke Zero cans and bottles placed in game

17ZYNGA CONFIDENTIAL I NOT FOR DISTRIBUTION Zynga INTL: Player Delight International User AccessLocalizationPayments Customer Service Community Management Content

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