450 million Windows PCs will be sold over the next 5 quarters (Goldman Sachs estimate for October 2012 to December 2013) ~ The largest developer opportunity. Ever.

Installed by default on every PC

To generate $1 million in profits Price point: $4.99 ~250,000 sales 005 % of Windows customers.

Flexible economics

Best revenue sharing Starts at 70% for new apps Jumps to 80% once your app makes $25,000

Trials drive higher revenue 70x downloads 10% conversion 10x revenue Windows Phone Developer blog, March 2011

In-app commerce Existing relationship Subscriptions Consumable purchases Use your existing commerce Time limited trials Feature differentiated trials One time purchase Persistent purchases Expiring purchases Purchases over time

Microsoft Advertising SDK

Free Free developer accounts Free testing and side-loading Free tools (Visual Studio 2012 Express) Developer registration

Store registration $49 Individual $99 Business Free Students (Dreamspark) Startups (Bizspark) MSDN subscribers

Store anatomy Store home Editorial promotion App listing Category

Tips for spotlight promotion Build a great app! Follow Windows UX Guidelines (design.windows.com)design.windows.com Support x32, x64, and ARM Submit all 4 promotional assets Follow-up on users’ reviews

Next Steps 1.Create a Store account 2.Reserve your app name 3.Fill the submission metadata 4.Certify the app 5.Promote your app!

Please submit session evals on the Build Windows 8 App or at

Please submit session evals on the Build Windows 8 App or at