Clicks, conversations and the candidate experience

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Presentation transcript:

Clicks, conversations and the candidate experience Michael Poerksen EY Americas Director of Campus Recruiting - Tax

The challenges of being everywhere … “Thanks but no thanks! We have all the resources we need," said no recruiting leader ever.

… every seat in Seattle’s Key Arena, or 17,000+ hires means onboarding the equivalent of… … every seat in Seattle’s Key Arena, or … every resident in Springboro, Ohio.

Applicant tracking system Critical step 1: make it PERSONAL Applicant tracking system

Building a better working world Our purpose Building a better working world EY is committed to doing its part in building a better working world. The insights and quality services we deliver help build trust and confidence in the capital markets and in economies the world over. We develop outstanding leaders who team to deliver on our promises to all of our stakeholders. In so doing, we play a critical role in building a better working world for our people, for our clients and for our communities.

Critical step 2: make it COMPELLING JOIN US OR DIE!

The exceptional EY experience Whenever you join, however long you stay, the exceptional EY experience lasts a lifetime.

Signature events are personal touch points International Intern Leadership Conference: 2800 interns; 18th year Global Student Experience: 70 participants; 3rd year Emerging Leaders Summit: 250 students; 7th year Discover EY: 150 minority students; 8th year

Critical step 3: engage the right people to make your message come ALIVE

Other digital connections Video crowdsourcing Our people talk about their experiences, tell their stories, offer recruits advice and more using webcam/smartphone videos they shoot themselves. It’s authentic, peer-to-peer communication. Texting content to students Students can text for a link to rich, exclusive website content. It’s immediate and mobile- friendly. Facebook engagement through games This exclusive game will reside on a Facebook tab and allow students to test their global IQ. It’s unique, engaging content.

Critical step 4: use technology to enhance the candidate experience, not simply for tracking and monitoring

The recruiting experience you provide can enhance—or detract from—your brand vs. At minimum, 701 people now have a negative perception of your hiring process and employer brand.

Onboarding

The power of a positive onboarding experience 90% say they’re proud to work for EY 88% would recommend EY to others as a great place to work 84% feel they were welcomed and included by people at EY Source: 2013 Global People Survey

ey.com EY | Assurance | Tax | Transactions | Advisory About EY EY is a global leader in assurance, tax, transaction and advisory services. The insights and quality services we deliver help build trust and confidence in the capital markets and in economies the world over. We develop outstanding leaders who team to deliver on our promises to all of our stakeholders. In so doing, we play a critical role in building a better working world for our people, for our clients and for our communities. EY refers to the global organization, and may refer to one or more, of the member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young Global Limited, a UK company limited by guarantee, does not provide services to clients. For more information about our organization, please visit ey.com. Ernst & Young LLP is a client-serving member firm of Ernst & Young Global Limited operating in the US. © 2014 Ernst & Young LLP. All Rights Reserved. This material has been prepared for general informational purposes only and is not intended to be relied upon as accounting, tax, or other professional advice. Please refer to your advisors for specific advice. ey.com