The Town of RAUMA

Scandinavia

Tourism Tourism in RAUMA Total overnights (2009) in Rauma hotels and similar establishments  from which 75 % were Finnish and 25 % from other countries  mainly from Central-Europe (Germany, France, Great Britain) and neighbouring countries (Sweden, Estonia, Norway, Russia)

The The Town of RAUMA Main tourism attractions in Rauma  Two UNESCO World Heritage Sites  Events and festivals  Sea and archipelago (tourism islands, cruises)

Maritime Maritime Museum  1999 Rauma Maritime Museum Foundation 2000 work began 2004 Maritime Museum was opened  Located in the former Maritime school. The building is owned by Rauma town  visitors/year  Entrance fee relatively high, 8€/adult  2,5 employees year round, 6 employees in high season at summertime

Maritime Museum

Maritime Maritime Museum (1/2) Main activities and services offered:  Permanent exhibition and room for changing exhibitions  Navigation simulator  Museum pedagogy >special information system called ”lighthouses”  Research work

Maritime Maritime Museum

(2/2) Main activities and services offered:  Meetings  Conferences  Celebrations, partys, birthdays  Dinners, a la carte (Titanic-menu)

Maritime Maritime Museum

Museum Maritime Museum Permanent programs offered:  Local children visit Maritime Museum 3 times at school age (6-13 years)  Tourist groups (children)  At summer time weekly program for children

Maritime Maritime Museum Relations with other business:  Finnish Maritime Museums (research)  Other Museums in Rauma (programs, marketing)  Local associations (meetings)  Local restaurant Klapsakka (dinners etc.)  Local schools (school children groups)  Rauma Tourist Information (groups, marketing)

Maritime Maritime Museum Own promotion material:  Prochures  Internet pages in Finnish and in English (  press Own gifts for sale:  Small souvenirs  Books

Kylmäpihlaja Kylmäpihlaja Lighthouse  Island owned by town of Rauma  Located in the Bothnian Sea 10 km west from main land and from the town of Rauma  The lighthouse was built in 1953 to guide the ships arriving Rauma  2002 the lighthouse was opened to the public  Tourism island

Kylmäpihlaja Kylmäpihlaja Lighthouse

Tourism island:  Hotel: 11 dbl rooms  Restaurant: lunch, a la carte, cafe  Meeting facilities  Activities: canoes, rowing boat, fishing equipment, binoculars, sauna  Chapel  Marina for small boats  Nature island (birds)

Kylmäpihlaja Kylmäpihlaja Lighthouse

 Family business  Contract for 7 years, until year 2013  Max. 13 employees  Family has also an other restaurant in the mainland  Popular: uses local raw materials  Future plans: catering?

Kylmäpihlaja Kylmäpihlaja Lighthouse

 Season from May to October, closed during the winter time  Regular boat connections at summer  Also charter cruises for groups  visitors/year  1000 overnights/year

Kylmäpihlaja Kylmäpihlaja Lighthouse  Relations with other business:  Boat connections, regular and charter  Local food producers  Guided Program and Activities service  Skärgårdssmak (local materials)  Travel Agencies in Germany and Denmark  Rauma Tourist Information

Kylmäpihlaja Kylmäpihlaja Lighthouse Best practices:  lunch and accommodation >most of the income  unique Difficulties:  weather conditions  heating costs  drinking water system from mainland  delivering the goods

Kylmäpihlaja Kylmäpihlaja Lighthouse Own promotion material:  prochures  Intered pages in Finnish, Swedish, English, German ( Own gifts for sale:  Marine books, culinary books  Sweaters, T-shirts, caps  Local ceramics

The Town of Rauma Tourist Information