Digital Synergy Packages Real Estate Turnkey digital+print solutions to handle your marketing needs in a new media landscape.

How can we help market your business? Optimized Landing Page built with 6 key phrases (OLP 6) Optimized Listing News Releases (Blockshopper) for fresh content creation Optimized Facebook Fan Page & Facebook Ads (cost per click) to attract fans Search Engine Marketing (cost per click) to drive sales Display ads on chron.com, in paper and in the mailbox to build awareness Did you know… Nearly all consumers (97%) now use online media to shop locally.* ….however, less than 5% of retail sales are actually done online.** * BIA / Kelsey 3/10/2010; ** milo.com 3/10/10 OLP Listing News Release Facebook SEM Display Ads

Organic / Natural Results Position is determined by search algorithms which assess relevancy Sponsored / Paid Results Paid advertising containing a 2–5 word title (call to action) and 2 short lines of text All LocalEdge products, including but not limited to PPC & SEO, are subject to the applicable Contractual and Product-related Terms and Conditions associated with the purchase and performance of this and all products. Some restrictions may apply. LocalEdge reserves the right to change the Contractual Terms and Conditions at any time. Who Searches? 220 million searches per day in the US * 88% of those searches are “local”* 95% of online adults used a major search engine in the past month** *Nielsen NetRatings Nov 2007; ** eMarketer, August 13, 2008 Searchers click through…

Why use an Optimized Landing Page? Optimized URL and Key Words Search Engines Like Optimized Video Tracking Phone Number with Call Recording Unique Content Trackable Data Collection Map to Your Location

Optimized Landing Page Results (6 Keyword Phrases & Landing Page) Sample Report: Most Results start after the 3 ½ Month mark SAMPLE: Organic Search Page Report on Key word Phrase. Ranking results not guaranteed. Results vary by market and search terms.

Optimized Listing News Releases We work with you to develop relevant news on your listing we post to chron.com, blockshopper.com and your Facebook page twice each month.

Active Agent Distribution – Ultimate Site

Source: Facebook internal data, March 2010, Compete.com, US 30 day active, Jan 2010 Did you know… Facebook is #1 in daily reach Facebook Fan Page and Ads (cpc) These are Facebook Ads. We can use these to attract fans. We work with you to develop this business news. percentage of all Internet users per day Over 50% daily Facebook Places app is included with fan page.

Cost-Per-Click placements on Google, Yahoo!, Bing and Ask You control the message and determine where to target the ad to reach pre-qualified, self-selected prospects More likely to be on the first page immediately – can control placement through spend and quality keywords Customers are pre-qualified by the time they reach your page Detailed reports include impressions, clicks, calls, s and more. Search Engine Marketing

Spadea 3x2 print ad offers premium position to build awareness for your business Users can share your ad with their Facebook fans from your Flyerboard on the chron.com homepage (btf). Display Ads Build Brand Awareness for Your Business

Package Choice_________________________________ Circle Frequency: 6X 12X Monthly $ Commitment _______________ Advertiser Name____________________________ Advertiser Signature___________________________ Date______________ Digital Synergy Package Optimized Landing Page (6 key phrases) Facebook Fan Page + 50 Facebook Ad Clicks per month Optimized Listing News Releases - 2 per month + listing NN Spadea - 6" print ad + chron.com flyerboard Monthly Investment with 6x commitment - $595 Monthly Investment with 12x commitment - $575 Digital Synergy Package + SEM Optimized Landing Page (6 key words) Facebook Fan Page + 50 Facebook Ad Clicks per month Optimized Listing News Releases - 2 per month + listing NN Spadea - 6" print ad + chron.com flyerboard SEM - $650 managed campaign Monthly Investment with 6x commitment - $1,245 Monthly Investment with 12x commitment - $1,200 Digital Synergy Package + Print LNR + Active Agent Optimized Landing Page (6 key words) Facebook Fan Page + 50 Facebook Ad Clicks per month Optimized Listing News Releases - 2 per month + listing online and in Print NN Spadea - 6" print ad + chron.com flyerboard Active Agent Monthly Package Monthly Investment with 6x commitment - $732 Monthly Investment with 12x commitment - $705 Digital Synergy Package + Print LNR+ AA + SEM Optimized Landing Page (6 key words) Facebook Fan Page + 50 Facebook Ad Clicks per month Listing News Releases - 2 per month + listing online + Print NN Spadea - 6" print ad + chron.com flyerboard SEM - $650 managed campaign Active Agent Monthly Package Monthly Investment with 6x commitment - $1,382 Monthly Investment with 12x commitment - $1,330 Advertising Purchase Order Save $240Save $540 Save $324Save $624