 City of Hamilton – Transportation Sustainable Mobility Summit – October 27, 2013

Schools, Workplaces & Neighborhoods Improve health, reduce obesity Improve Air Quality Place Making Complete Streets, TDM and Land Use Reduce SOV use Network & Systems Approach - Resiliency Constrained road space & need for other modes & efficiency Reduce infrastructure costs Increase ridership

In other words …

Competes with the same limited pools of funding and does not contribute to improving infrastructure It’s a series of soft solutions that do not have tangible, short term results May increase ridership, but too much ridership can necessitate more infrastructure Transit competes with other modes and therefore multi-modal strategies are not effective for transit

In other words … Transit is the Bread!

Getting from this To this

Getting Ready for Rapid Transit – A supportive Strategy TDM becomes part of a new integrated transportation strategy in 2012 Smart Commute & Carpooling Individualized Marketing, Branding & Web Bike Share Car Share End of Trip School Travel Planning Health & Built Environment TDM, Land Use, Complete Streets Website, Smart Phones & Next Bus Transportation Planning

Getting Ready for Rapid Transit – A supportive Strategy As portfolios are consolidated this creates the POTENTIAL for collaboration Traffic Operations Traffic Engineering Fleet Managment Parking Operations And Enforcement Road Operations and Maintenance Sustainable Mobility programs Smart Commute Transportation Planning Environmental Assessments Transit Planning Special Projects (Infrastructure) Transit Operations Fares & Revenues Outreach Cycling and Pedestrian Infrastructure

Getting Ready for Rapid Transit – A supportive Strategy  Just because a great plan exists does not mean things just come together!  The success of the plan requires: o Understanding of Social Networks o TDM Value Proposition and Business Case o Finding Synergies in a variety of projects o Leverage funding for multi-modal infrastructure o Re-branding TDM in “transit-speak”: ridership, service levels, headway o A little bit of hope and luck!!

Getting Ready for Rapid Transit – A supportive Strategy To This:  Reduce single occupant vehicle use by 20%  Daily transit trips from 5% to 12%  Daily walking and cycling trips from 6% to 15%  Annual transit rides per capita from 40 to 80  Reducing the 50% of trips less than 5km that are made by automobile 75% of the time But how do we get from this:

 Strategy 1: Demonstrate Value through Service Provision ONE point of contact for a business or developer on transportation issues Transit route planning Transit schedule timing to shift times Employer shuttle or municipality provided on-demand transit Transit Promotions at workplaces Design of transit drop off and terminal facilities Relocation Studies Subsidised transit pass program

 Strategy 1: Demonstrate Value through Service Provision Transit is closer than you think (10 passes at start to 50+ passes sold per month) Origin- Destination Studies to plan transit stops & schedules

 Strategy 2: End of Trip Facilities to deal with first/last mile o Transit infrastructure funding was allocated for bike share transit services to build or relieve ridership demand (depending on area) B-Line A-Line

 Strategy 3: Multi-modal Phone App with next bus times o Rather than have a next bus app – funds were leveraged for an app that includes an interactive cycling map and multi-modal routing

 Strategy 4: Position implementation plans with transit focus o Bike Parking Plan uses transit funding to ensure there is adequate short term parking at transit stops o Long term bike parking is being built at major hubs and stations o Gap analysis of all end of trip facilities

 Strategy 5: Individualized Marketing o Piloted an individualized marketing program with 9% decrease in SOV use o Used to demonstrate how IM can promote transit use o With the introduction of Rapid Ready routes - this can increase ridership

 Strategy 6: TDM for Construction Mitigation o Promote non-SOV trips during road construction o Create special provisions for transit to ensure timely travel around construction o 650 requests for individualized travel information processed o Vital research for mitigating construction of Rapid Transit o Traffic Department wants to replicate this for other projects Social Network Perspective: TDM as a service connecting with other internal “customers” who can benefit

 Strategy 7: Emphasise transit components in Complete Streets and Cycling Projects Act as a “Bridger” between transit and engineering in road construction projects to improve multi-modal connectivity Ensure transit lanes and stops are key considerations in road diets

 Strategy 8: Segregated cycling and transit lanes are behaviour change projects, not road projects! + City Staff Behaviour Change & Perception + Complete Streets Momentum Project is approved as a complete street (not a cycling lane!) Represents a paradigm shift

 Strategy 9: Integrate TDM and Land Use considerations with transit route, stop and station considerations THREE THEMES – integrate land use and transit planning TOD & TDM Guidelines

 Strategy 9: Integrate TDM and Land Use considerations with transit route and parking planning Growth in nodes & corridors served by transit Transit supportive densities in newly developing areas Built forms and design to support transit and active transportation This is OBVIOUS right?

 Strategy 9: Integrate TDM and Land Use considerations with transit route, stop and station considerations Half Empty: Abundant Parking (65% utilization) Half full: TOD development potential

 Strategy 9: Integrate TDM and Land Use considerations with transit route, stop and station considerations Integrated transit & corridor planning Design charrettes and community engagement

 TDM and Transit go together like bread and butter  Butter makes bread more appealing, acts as an incentive to eat bread and overall, makes breakfast more efficient!