From liker to supporter Glyn Thomas more onion. Outline Which platforms? Collecting email addresses Storytelling Campaigning & Fundraising Data analysis.

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Presentation transcript:

From liker to supporter Glyn Thomas more onion

Outline Which platforms? Collecting addresses Storytelling Campaigning & Fundraising Data analysis and split testing Tools and technology

Which platforms? Facebook? Twitter? Instagram? Pinterest? LinkedIn? Whatsapp? Vine? YouTube?

Collect address Facebook sign up option

Collect address Facebook sign up option Post suggesting people sign up

Collect address Facebook sign up option Post suggesting people sign up Offer an incentive

Collect address Facebook sign up option Post suggesting people sign up Offer an incentive Competition

Collect address Facebook sign up option Post suggesting people sign up Offer an incentive Competition Twitter lead generation cards Driving people to take action

Storytelling Georgetown University research – people active online with NGOs and charities

Storytelling Georgetown University research – people active online with NGOs and charities 56% read a story on social media that made them want to do more

Storytelling Georgetown University research – people active online with NGOs and charities 56% read a story on social media that made them want to do more 41% watched a video 40% saw a photo 36% read or heard through social media about other people taking action

Storytelling Photos Videos Infographics Impact of action or donation Peer to Peer

Storytelling Photos Videos Infographics

Storytelling Photos Videos Infographics Impact of action or donation

Storytelling Photos Videos Infographics Impact of action or donation Peer to Peer

Social proof Campaigning and fundraising

Social proof Campaigning and fundraising Share after taking action or donating

Social proof Campaigning and fundraising Share after taking action or donating Landing page crucial

Social proof Campaigning and fundraising Share after taking action or donating Landing page crucial Normalise the fact that people are taking action or donating

Data & split testing Track all URLs: URL builder and bitly, including share URLs

Data & split testing Track all URLs: URL builder and bitly, including share URLs Landing page optimised and tested FB visitors vs Twitter visitors

Data & split testing Track all URLs: URL builder and bitly, including share URLs Landing page optimised and tested FB visitors vs Twitter visitors Upworthy: 25 headlines

Data & split testing Track all URLs: URL builder and bitly, including share URLs Landing page optimised and tested FB visitors vs Twitter visitors Upworthy: 25 headlines Split testing social media content

Tools and technology