Agenda PART I: How To Choose A Service Provider PART II: Potential ROI of a New Website.

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Presentation transcript:

Agenda PART I: How To Choose A Service Provider PART II: Potential ROI of a New Website

PART I: How To Choose A Service Provider

FREELANCERS VS. TEAMS

TYPES OF TEAMS Often do not have a CMS Higher price tag Focus on design and marketing Lifestyle brands, entertainment industry AGENCIES Specialists Often have their own General purpose CMS Will require additional customizations Small businesses, hotels, community businesses GENERALISTS Built specifically for a single industry to meet its requirements Syndication possibilities across relevant networks Customers can tie into common services, such as ILS SPECIALISTS

What To Look For Quality of finished products (look and feel, usability, meets its purpose, works well...) Balanced team (designers, programmers, writers, project managers, etc.) Specialized Content management system (CMS) Experience in apartment industry as well as web design and development

EXAMPLES Specialized CMS Generic CMS

PART II: Potential ROI of a New Website

A WEBSITE IS THE CORE OF ANY MARKETING PROGRAM WEBSITE SYNDICATION CPC ADVERTISINGVIDEO SOCIAL MEDIA MOBILE

A WEBSITE IS THE CORE OF OPERATIONS PROGRAM WEBSITE CUSTOMER SERVICE RECRUITINGAPPLICATIONS MAINTENANCE REQUESTS DOCUMENT SHARING

MARKETINGOPERATIONS EFFICIENCIES = ROI Improved communication Cutting down on mailing/printing costs Labour efficiencies Reduced advertising expenditures Increased conversions Improved metrics

MEASUREMENT IMPORTANT IN DETERMINING ROI Analytics tools important for tracking website performance

The Value of Increased Lead Generation September April Overall Increase 75/mth Leads From Organic Sources Average value of an online lead $ $10 each Increase in April leads = 75 Value = $562 - $750

More Leads = More Leases! KG Group signed 44 leases over 10 months as a direct result of organic website traffic

More Leads = More Leases! Average rent = $1,400 Leases signed = 44 Monthly Revenue = $61,600

More Leases = Lowers Ad Expenses Drewlo Holdings reduced their advertising expenses by up to 95%*

ORGANIC TRAFFIC = ROI

Thank you