Marketing Update January 21, 2010 Craig Bednarovsky

New Dealers ATI / Arlen Terminals

2010 Sponsors

2010 Goals Today and Tomorrow  Provide practical tools and approaches that are intended to help your dealership thrive and survive “Today” while the economy battles back  Share a view into where ASI and Restaurant Manager are headed “Tomorrow” as we all adapt to a rapidly changing industry

The 2010 Conference  Business  Keynote and Maintenance  Marketing  Communication and Sales Tools  Product  Customer Perspectives  Roadmap

What Happens in Vegas Stays in Vegas? No!

Rewind to Las Vegas  Emphasis on Consultative Selling  Finding “Gold in the Base”  Measuring Results to Enhance Impact  Product Management Interface between Marketing, Sales & Development  Planning for the Long Term

Recap of 2009  Consultative Selling & Metrics  Introduced the Concept in Las Vegas  Joe Erickson from Restaurantowner.com  Toolkit of Articles and Metrics

Recap of 2009  Consultative Selling & Metrics  Case Studies with Metrics Tied to Differentiators

Recap of 2009  Consultative Selling & Metrics  Redesigned Product Brochure  Highlights Real Quotes, Benefits and Numbers

Recap of 2009  Finding Gold in the Base – RM Online

Recap of 2009  Finding Gold in the Base – RM Online

Recap of 2009 Metrics – Web-based Lead Generation VehicleCost Per Lead Closes2010 Focus X Quality & Quantity

Recap of 2009  Length of visitor stay increasing  Incentives such as whitepapers and best practices have improved lead quantity

 Implemented Satisfaction Surveys  200+ Responses  86-90% Satisfied or Extremely Satisfied  Requests: Pricing Information, Demos & Screenshots Recap of 2009  30% Comparing RM with Another POS Product

Marketing 2010  Improving Communications  Between ASI and dealers  With customers  On the web  Sales Tools  Product knowledge  Consultative selling  Maintenance templates

Communications  Dealer Services Overhaul  Reorganized Information  More Frequent Updates and Relevant News  Polls for Your Input and Opinions The NEW Dealer Services!

Communications  Monthly Newsletters (March)

Communications BSM Best Channel Vendor 2010  Service & Support  Channel Friendly

Communications  Continue to Drive Press Coverage  Real-Time Counters  Inventory Control  RM Monitor  RM Alerts (Club Myst)  OO (Fifer’s)

Communications  Coop  Maintenance Mailings  “Enhanced” Coop

Communications  Continue to Enhancing RM Online

Tools  Finding Gold in the Base – Upgrades  50% Upgrade Discount with SUP Enrollment Extended Throughout 2010  Upgrade Promotion Extended Until February 28!

Tools  RM University  Ongoing 2010 Initiative  Video Tutorials  Quick Start Guides  Product Info

 Video Tutorials – Last Years Tutorial Production Included:  Customer Awards  Online Ordering  Promotions and Coupons  Employee Contests  Counters Tools

 Here or Coming Soon:  Business Sales Cycle  Reports  Advanced Transactions  Revenue Centers  Many More Will Come in 2010 Tools

 Business Problems Document  Takes Consultative Selling to Next Level  Maps Business Problems to how Restaurant Manager can Help  Benefits Reflected in Updated Demo Data

Summary  Help you Thrive & Survive During Downturn Both Today and Tomorrow  Practical, Pragmatic Business Tools  E-Myth, Maintenance, Business Problems  Training and Communication  Dealer Services, RM University, Coop  ASI’s Roadmap