Common Trouble Spots Keeping content fresh with ongoing improvement Maintaining interest and involvement from editorial teams Managing demands of sales.

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Presentation transcript:

Common Trouble Spots Keeping content fresh with ongoing improvement Maintaining interest and involvement from editorial teams Managing demands of sales Changing market demands Integration with other online/print products

Sales Buy in and training Compensation/incentive structure Accountability Protect your production and editorial teams! Managing sales demand against your model Selling the value of education and then…lead generation in the marketplace

Marketing Essentials Demo Core presentation for internal training Multiple Product Sheets Proposals & necessary personalization Contract Console development Website Comp list promotions Internal company communications Press releases Contest entries Statistic sheets

Marketing Promotions Analyze options lists* eNewsletter promotions* Company websites & dedicated website Print Viral marketing Associations Partners – content & promotional

Start-up Staffing for PCMagCast Business leader Outsourced editorial Outsourced Production Second Tier Staffing Business leader Editorial Director Salesperson Producer Start-up Infrastructure

Matured Model – Staffing Business Leader Executive Director of Production Production Manager Marketing Manager 5 Producers 3-4 Dedicated Salespeople Editorial Director Custom Editorial Director Outsourced Content people

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