An introduction to internet marketing Introduction to internet marketing Significance of internet for marketing Internet Technology Strategic approach to internet marketing

Traditional Marketing

Internet Marketing

What is Internet Marketing? Achieving Marketing objectives through applying digital technologies. The 5-Ss of Internet Marketing- Sell-grow sells Serve-Add Value Speak- Get information about customers Save- Reduces staff, printing costs Sizzle- Extend the brand online.

Benefits of Internet Marketing  Fastest  On 24/7  Smartest  Time is the only cost  Cheapest

Business or Consumer Model? Consumer-to-Consumer (C2C) Business-to-Consumer (B2C) Government-to-Consumer (G2C) Consumer-to-Business (C2B) Business-to-Business (B2B) Government-to-Business (G2B) Consumer-to-Government (C2G) Business-to-Government (B2G) Government-to-Government (G2G)

Significance of Internet Marketing Basically Customer-centric Marketing Multi-Channel Marketing Strategies It involves three things- – Marketing Applications of Internet Market – Changing Media Consumption – Changing Buyer Behaviour

Marketing Applications of Internet Market How organization can use online communication such as their websites. Third party web-sites and marketing- – Advertising medium – Direct-response medium – Platform for sales transaction – Lead generation model – Distribution channel – Customer service mechanism – Relationship-building medium

Changing Media Consumptions ? 50 Million People 75 years 38 years 13 years 4 years

Changing Buyer Behaviour Dark bar- browsing the product light bar- buying the product

Internet Technology Physical network that links computer across the globe. Consists of network servers and communication links. Terminology- Web Server Web Browser URLs

Extensions are-.com e.g. e.g. e.g. e.g. e.g.

Strategic approach to internet marketing Define the online opportunity Selecting strategic approach Delivering results online