Grace Brown, Chloé Halley, Kaitlin Kelcher, & Kailee Reed CheekyBee Spring 2013 Collection Grace Brown, Chloé Halley, Kaitlin Kelcher, & Kailee Reed MDSE 1650.303 – Apparel Project CheeyBee, junior apparel line for spring 2013

Garment Details – CheekyBee Skirt Garment Scenario Juniors Ruffle Trim Skirt 100% Cotton; Jersey Knit Only available in black with hot pink trim on ruffles Moderate pricing at $65 Traditional Department Store Strengths/Opportunities Cotton; Jersey blend ideal for spring weather Appropriate silhouette for the juniors department Classic item (skirt) Weaknesses/Challenges Color did not appeal to junior market Ruffle is not age appropriate Fabric content would not maintain its shape Price is too high for the junior market Garment Scenario Juniors Ruffle Trim Skirt 100% Cotton; Jersey Knit Only available in black with hot pink trim on ruffles Moderate pricing at $65 Traditional Department Store Strengths/Opportunities Cotton; Jersey blend ideal for spring weather Appropriate silhouette for the juniors department Classic item (skirt) Weaknesses/Challenges Color did not appeal to junior market Ruffle is not age appropriate Fabric content would not maintain its shape Price is too high for the junior market

Target Market Profile Target Market Girls - Juniors Market (Anyone who can fit in sizes: 0, 1, 3, 5, 7, 9, 11, 13, 15, 17, or 19) A girl who likes to wear teenage appropriate clothing Typical shopper: A girl who adopts trends when at the peak of a style’s life cycle and likes to shop at stores such as Macy’s, JCPenney, or Dillard’s Demographics Ages 13 to 20 years of age Female Pre-teen, teens, young adults Competitors Macy’s, JCPenney, or Dillard’s Picture of U.S. Junior Sizes

CheekyBee Spring 2013 Concept Board Mixture of Bright and Pastel Colors Popular Pantone colors for spring 2013 as well as fashionable skirts for 2013 Feminine Silhouettes Sleek Textures 18 4726 Pantone TCX/TPX 17 2033 Pantone TCX/TPX 16 1543 Pantone TCX/TPX 14 1135 Pantone TCX/TPX 12 1010 Pantone TCX/TPX 11 4300 Pantone TCX/TPX Pantone 1 4002P

Original garment turned into a stylish high low Spring 2013 Apparel Line Original garment turned into a stylish high low Simple jacket, perfect for spring weather Contents: Poplin (65% cotton/25%% polyester) A basic tank to match the jacket and high low skirt, plus it will match any item in your closet! Contents: T-shirt jersey (100% cotton) Trendy high low skirt Outer content: Chiffon (polyester) Lining: Rayon or Polyester?

Spec Sheet - Blazer Fiber Content: 64% Poly, 34% Rayon, 2% Spandex Twill weave & dyed Machine wash cool, delicate, no chlorine bleach, tumble dry low

Spec Sheet – Tank Fiber content: 94% Cotton, 6% Spandex Knit, dyed, one shirt has a printed pattern Scoop-neck, sleeveless Hand wash separately, no chlorine bleach, line dry

Spec Sheet - Skirt Fiber content: 100% Polyester Knit, dyed Lining: 100% Poly, dyed, one lining is printed Closure: elastic band 3/8” wide Machine wash cool delicate, non-chlorine bleach, tumble dry low, iron

Cost Sheet - Blazer $14.99 per yard for main fabric (64% poly, 34% rayon, 2% spandex) $4.99 per yard for lining (100% polyester) $2.99 for one 100% polyester thread $6.00 labor cost 50% markup on retail makes the suggested retail cost is $35.00

Cost Sheet - Tank $16.99 per yard for main fabric (94% cotton, 6% spandex) $2.99 for one 100% polyester thread $6.00 labor cost 50% markup on retail makes the suggested retail cost $32.00

Cost Sheet - Skirt $12.99 per yard for both main fabric and lining $2.99 for one 100% polyester thread Elastic band for $1.49 per yard $6.00 labor cost 50% markup on retail makes the suggested retail cost $42.50