Why not Campaign? RHA 1 st June 2011 Peter Carroll Why Not Campaign

Stopped planned duty rise in Budget Achieved 1p reduction

Average Haulier : 1 penny increase per litre adds £40,000 of costs per year April’s duty hike would have added £200,000 UK Economy: 95% of everything in business, our homes and in shops has been on a lorry Fuel prices affect inflation and the economy's recovery

Pre Budget Campaign Aims 1.To force the Government to abandon increase in fuel duty 2. RESULT: Stopped planned duty rise and achieved 1p reduction 3.To put in place a fuel price stabiliser to keep fuel costs down for the long term

Post Budget Campaign Aims 1. No fuel duty rises in this Parliament 2. Parity with European fuel duty taxation 3.Setting up a Fair Fuel price stabiliser

Develop heavyweight Campaign Backing No direct action No disruptive protests No confrontation No alienation of the public Industry Public

Develop heavyweight Campaign Backing

Multi Facet Communication Website Social Networking Media – TV – Radio – National Press – Local Press On-line Petition Downloadable Petition Political Lobbying PR Brand Champion Quentin Willson

BBC Radio Kent BBC Radio Norfolk BBC Radio Kent BBC Radio Cambridgeshire BBC Radio York BBC Radio Manchester BBC Radio Kent Central FM (Scotland) BBC Radio Scotland BBC Radio Newcastle BBC Radio Leeds BBC Radio Humberside BBC 1 South East ITV 1 BBC 1 Sky News BBC Radio Scotland Key 103 Kingdom FM Media coverage in 1 day BBC Radio Lincolnshire BBC Radio Hereford & Worcester BBC Radio Newcastle BBC Radio Three Counties BBC Radio Merseyside BBC Radio Bristol BBC Radio Newcastle BBC Radio Merseyside BBC Radio Devon BBC 1 BBC Radio Essex BBC Radio Leicester BBC Radio Scotland LBC 97.3 BBC Radio Newcastle BBC Tees BBC Radio Wales BBC Radio Coventry & Warwickshire BBC Radio Leeds BBC Radio 4 BBC Radio Norfolk BBC Radio Newcastle BBC Radio Coventry & Warwickshire Sun FM BBC Radio Five Live BBC Radio Newcastle BBC Radio Northamptonshire BBC 1 BBC Radio Wales BBC Radio 4 BBC Radio Five Live BBC Radio Sheffield BBC Radio Kent BBC Radio Five Live LBC 97.3 BBC Radio Five Live LBC 97.3 BBC News BBC Radio Newcastle BBC Radio Five Live BBC Radio Devon BBC Radio Five Live BBC Radio Scotland BBC Radio Newcastle BBC Radio Devon

Social Networking

28 th March 2007 – Peter Carroll takes retired Gurkhas to see Ming Campbell leader of the Liberal Democrats Images of the Gurkha Campaign

...businesses, charities and organisations all have a campaign within them so,