Pomerantz Career Center Student Marketing Campaign Angi McKie Director, Marketing and Public Relations.

Slides:

Advertisements

Similar presentations

THE RECRUITMENT PLAN Part I. TRAINING OBJECTIVE To provide you with the tools to begin to develop a recruitment plan for your program Part I.

Advertisements

Best Practices: Monitoring Academic Progress and Improving Student Retention Brian Willison, Academic Dean Carolyn Kent, Life Management Director Herzing.

Introduction Aaron Moss President Presenters Matthew Gunn – Marketing Analysis Taresa Smith – Research Christopher Dean – Media Analysis Tanesha.

January 22, 2007 ALA Midwinter, Seattle Emmanuel d’Alzon Library Assumption College LibQUAL+: What Have We Gotten Ourselves Into? Dr. Dawn Thistle Director.

2014 College Changes Everything Conference July 17, 2014 Tinley Park, Illinois.

Job and Internship Search Strategies Presented by: Pomerantz Career Center.

The Hiatt Career Center prepares students and alumni to develop skills to transform their unique backgrounds, liberal arts education and experiential learning.

GW 101 FINDING EMPLOYMENT FOR INTERNATIONAL STUDENTS & THE CENTER FOR CAREER SERVICES Friday, January 9, MC 301 Anne Scammon, Managing Director, GW Center.

BC Pride Advising & Career Exploration Student Support Services Advice to Pass On

Helping Students Reach Success National Institute for Staff and Organizational Development (NISOD) – May 31, 2011 Presented by: Shirley Gilbert – Special.

ADVISOR WORKSHOP SERIES: ASUN / Student Activities Center Molly McCormack, M.Ed. Asst. Director Student Activities – Clubs & Organizations Event Planning.

Degree Partnership Summit – May 18 th and 19 th, 2006 DPP Recruitment and Marketing Blake Vawter, Associate Director of Marketing and Communications, OSU.

A Job Search Workshop Designed by the Centenary College Career Services Department METHODS TO ACQUIRE QUALITY JOB INTERVIEWS.

GSLIS Continuing Education Job-Hunting for Librarians Laura Saunders Fall 2003.

Event Planning 101 Sarah Smith Director of Student Activities Wesley College.

PAYAP International College T- Shirts Nan Mya Oo

College of Professional Studies - Advising University of Wisconsin – Stevens Point.

S TRATEGIES FOR G RADUATE R ECRUITMENT at The University of Texas at San Antonio Lisa May Palacios Director of Graduate Recruitment S TRATEGIES FOR G RADUATE.

Bridging the Gap: Creating a smooth transition from Community College to University Ed Doran- Pima Community College Paul Miller – University of Arizona.

Build It and They Will Come: Adult Program FYI Sessions Angela Nackovic Justin Hardee.

Who We Are Three Departments –Accounting –Economics and Finance –Management and Marketing Dean: John Mittelstaedt, Interim Associate Deans : Owen Phillips.

The College Community. Review Your Goals What goals did you set for yourself? For each goal, brainstorm a few possible steps you would need to take to.

Best Practices for Attracting Graduate Students (Based on UF-MSE Model) Reza Abbaschian

Recruiting and Orienting Distance Ed Students Presented by Beth Hale and Marcia Arthur, Renton Technical College Summer Institute, July 2004.

A scenario created using Futuring and trends in education April Duquette Future of Education Professor Foster 10/20/12.

Gavilan College Habits of Mind Habits of Mind: Learning Council.

SUPPLEMENTAL INSTRUCTION Ashley Jewell, Bradon Fennell, McKenzie Cherrington, & Preston Richards.

Using Campus Resources in Preparing Future Geoscience Professionals: Observations from a Career Counselor Julie Miller Vick, University of Pennsylvania.

Financial Literacy Services Edgewood College Madison, Wisconsin.

Let’s Get Back to Basics Rutgers Day is about who we are and what we do. It’s our chance to show off and tell visitors about what puts us in a category.

Get the Word Out! Marketing and Public Relations Strategies for the Academic Library.

CAREERS AND LIBERAL ARTS MAJORS: BOOM OR BUST? AMANDA BACHERT SENIOR ACADEMIC ADVISOR TIARA LOWE SENIOR ACADEMIC ADVISOR College of Arts and Humanities.

Visitations with a Purpose: Applications & Yield Presented by: Stacy Fair Director, Parent, Family, & Visitation Services North Carolina State University.

Marketing Inside Out Christina Pryor Public Relations Committee.

The Scientista Foundation Interest Meeting! DIRECTOR NAME (CONTACT) FACULTY ADVISOR NAME (CONTACT)

It Takes a Village to Get Our Students Job Ready--- Faculty, Academic Advisors and Career Advisors By Teresa Ling, Assistant Dean Mary Lou Moffat, Director.

PATHWAYS TO SUCCESS: NATIVE AMERICAN STUDENTS’ TRANSITION PROGRAM (NASTE) Spirit Brooks, Allyson Dean, & Dana Beck.

Outreach Techniques: Marketing Strategies Beth S. Pumerantz, MA, MS, LMFT 2012 Problem Gambling Training Summit March 5, 2012.

Student to Student 9 tips (plus one) to Making the most of your time here at the University of Maryland The following tips were drawn from comments made.

 Jim Rizzo Helpdesk Manager Providence College. Overview  About Providence College  History of Outreach  PC Self Help – A Wiki  Student Facilitation.

Career Mobility with Interviewing Strategies Panel Melvin A. Lamboy Ruiz, PhD Iowa State University 2012 The PhD Project Accounting DSA Washington D.C.

Marketing Yourself. Finding Leads »Job Lead - information that leads you to a job opening »Want Ads »Internet »Networking »Direct Employer Contact.

Career Center – UW1-160 – Student Success Center (425) | | Job and Internship Search Strategies On & Off Campus.

McGill Career Centre (CAPS) caps.mcgill.ca Anie-Claude Lamarche Cindy Mancuso Catherine Stace.

Break the Silence: SE Students Against Sexual Violence.

Elise Runberg.  Client: MSUM Planetarium  Primary Focus: Attracting more people to the planetarium and showcasing opportunities.  Target audience:

1 NCLCA Institute Marketing Your Center Activities Presented By: Mark F. Daddona, Ph.D., L.P.C. Interim Associate Vice President Enrollment Management.

Standard 3.1.  Medium (Media) - the avenue through which messages are delivered to target markets; channels of communication.  Advertising Media – non-personal.

G.V. “SONNY” MONTGOMERY CENTER FOR AMERICA’S VETERANS MISSISSIPPI STATE UNIVERSITY.

MAO Student Recruitment Team Marketing-Admissions-Outreach.

Supporting Students with Disabilities in Making the Transition to College Pascuala Herrera, M.Ed. Professor, Learning Specialist Debbie Franzen, M.Ed.

NIKKI KARABINIS DIRECTOR, STUDENT CAREER DEVELOPMENT Take Control of Your Future: Begin Your Career Development Today!

KCTCS SUPER SUNDAY EVENT KCTCS Recruitment Summit July 2011.

Financial Literacy Program Innovation: Conception to Execution Dr. Kristy Vienne, CPFC®, AFC® Assistant Vice President of Student Services Sam Houston.

Graduate Recruiting Online & Off-campus Goal: Achieve enrollment capacity in all classes.

BREAKING THROUGH THE NOISE: PROACTIVE APPROACHES FOR STUDENT SUCCESS Code#: 101 Presenter: John Glatz, Director of Advising Co-presenter:

REPORT WHAT? JTB Jim and Gretchen introductions

Take Control of Your Future: Begin Your Career Development Today!

Kimberly Collins Laura Hinkebein

High-Impact Practice: Mandatory New Student Orientation

Connecting Major to Career

Talking Career with Your First Year

BY EVERESTDMM POSTCARD MARKETING. Postcard Marketing - Postcard Mailing Starting at.05 cents/piece.

Pomerantz Career Center BI Solutions

Your Career Development Starts Now:

F2F Orientation Student Success Summit 2018.

September 18 & 19 | Durham Convention Center

Vision Leadership Chicago Film Archives

Career and Advising Presentation

Sales and Marketing Tools

Presentation transcript:

Pomerantz Career Center Student Marketing Campaign Angi McKie Director, Marketing and Public Relations

Background The College of Business students were utilizing services at Pomerantz Career Center College of Liberal Arts and Sciences (CLAS) students were not using services as much

Goal To increase the number of CLAS students using services Tracking The number of students in UI Employment Expo (Stores data regarding on-campus interviews and advising notes)

Brainstorming Write down a goal for something you’d like to do/accomplish on your campus

Target Audience: 17 majors within CLAS that Pomerantz Career Center had listings for and larger quantities of students in the major The Idea: Something new, different and fun PCC staff brainstorm session Focus on getting attention

The Plan Academic Outreach Campus Promotion Special Events

Academic Outreach Career Advisors contacted departments to re/establish relationships Completed fact finding worksheet ahead of meetings Contacted department-related student organizations Connected with Academic Advisors for majors

Promotion Print advertisement –Posters and fliers on campus –Bus posters –Ads in student newspaper – ran 10 times over 5-6 weeks PowerPoint/kiosk slides on campus T-shirts

Special Events Invitation sent by and mailed postcard for both events Breakfast for faculty and staff in Liberal Arts and Sciences –Offered overview of UI Employment Expo –Services highlighted

Special Events Open House for students in College of Liberal Arts and Sciences –Popcorn, pop/water, 100 Grand bars, Smarties, Payday bars –Career Jeopardy –Scavenger Hunt through office for prizes –Door prizes –Movie “Officespace” playing

Brainstorming Break into small groups and come up with strategies/ideas of things to implement for your goals

Results 50 faculty/staff at breakfast 100 at open house Buzz around campus

The Numbers (within targeted departments) Before campaign: 2,069 students in UI Employment Expo for advising and job/internship search One year later: 2,547 students in UI Employment Expo for advising and job/internship search Increase of 19%

Questions?

Thank you for attending!