Presenter: Evan Scoresby

 1.31 BILLION active users world wide  48% log on in any given day  Each user is connected on average to 80 different pages, groups & events  Every 20 minutes… ◦ 1 million links are shared ◦ 2 million friends requested ◦ 3 million messages sent  Facebook revenue in 2013: $6.15 billion  GINORMOUS money making potential!!!

 Niche based ◦ Biz opps, Losing Weight, Dating, Preppers etc.  Specific product or offer ◦ CoolSavings, HCG Ultra Diet, World of Tanks, etc.  “Fanatical” ◦ Popular TV show, Movie,Celebrity, Sports Figure…  Your Actual Business ◦ Online or Offline

 Choose the type of page to create ◦ Note: You can created unlimited amount of pages  Customize & adding content ◦ Page name, Profile picture, cover photo, short description and more ◦ Value-based content that includes text, a relevant image, and a URL link. ◦ Minimum of 5 value-based content posts before promoting & inviting people to your page  *Custom Facebook Tabs* (Show Me the Money!) ◦ Squeeze pages, special offers, affiliate offers, etc. ◦ Resources: Woobox.com (free), Page Modo (paid), GroSocial (paid)

 6 Different Options ◦ Local Business or Place ◦ Company, Organization or Institution ◦ Brand or Product ◦ Artist, Band or Public Figure ◦ Entertainment ◦ Cause or Community  Select a relevant name & follow the instructions to create your page. ◦ Keyword Research, look up existing pages. Example: “How to Lose Weight Eating Yummy Healthy Food”

 Set a Profile & Cover photo ◦ Google images ◦ Fiverr.com ◦ Smilebox.com ◦ HubSpot –  Short Description (include website URL)  Create at least 5 value-based content status updates before promoting page. ◦ Original content ◦ Rewrite/Summarize existing content ◦ New content daily ◦ Scheduling content

 “Facebook Fan Pages are worthless, without custom tabs.” –Brian Morgan  Custom Tabs can be used for anything ◦ *Squeeze pages* ◦ YouTube videos ◦ Affiliate offers ◦ Giveaways, contests, promotions etc.  Free resource: Woobox.com

 Facebook Cover Photo Templates ◦ ◦  “Start Here” Custom Tab Picture ◦  Creating Custom Facebook Tabs ◦  Creating Your Own Website ◦

 Dedicated for PMI Students  Additional Training & Resources  Updated regularly  Recordings of Webinar 

Come back next week…