Ch10-Ch19
10.ORGANIZATION Definition Organizing, Organizational Structure / Design Organization Structure (6 Key Elements) Work specialization Departmentalization Functional, Product, Geographic, Process, Customer Chain of command Authority, Responsibility, Unity of Command Span of control Centralization and decentralization Formalization
10.ORGANIZATION Organizational Design Decisions Mechanistic / Organic Organization Contingency Factors Strategy, Size, Technology, Environment Common Organizational Designs Traditional Designs Simple, Functional, Divisional structure Contemporary Organizational Designs Team, Matrix, Project, Boundaryless Organization The Learning Organization
15.Groups & Teams Understanding Groups Formal / Informal groups Stage of group development Group Behavior Model External Conditions Group Member Group Structure Roles, Norms, Conformity, Status, Size, Cohesiveness Group Process Group Decision, Conflict Mgmt Group Tasks
15.Groups & Teams Effective Teams Clear Goals Relevant Skills Mutual Trust Unified Commitment Good Communication Negotiating Skills Appropriate Leadership Internal & External Support Group Effective Team Type of Teams Problem-solving teams Self-managed work teams Cross-functional teams Virtual teams
16.MOTIVATION What Is Motivation Early Theories Maslow’s Hierarchy of Needs McGregor’s Theory X & Y Herzberg’s Motivation-Hygiene Theory Contemporary Theories of Motivation Three-Needs Theory Goal-Setting Theory Reinforcement Theory Designing Motivating Jobs Equity Theory Expectancy Theory
17.LEADERSHIP Early Leadership Theories Contingency Theories of Leadership Cutting Edge Approaches to Leadership
麥克波特 (Michael Porter) 之價值鏈模型 主要 活動 支援 活動 利潤
: 企業價值鏈 : 從原料至產品之活動 (1/2) 主要活動 五個主要活動 原料取得 ( Inbound Logistics ) 生產製造 ( Operations ) 行銷配送 ( Outbound Logistics ) 行銷販賣 ( Marketing and Sales ) 售後服務 ( Services )
: 企業價值鏈 : 從原料至產品之活動 (2/2) 支援活動 四個支援活動 基礎建設 ( Firm Infrastructure ) 人力支援 ( Human Resource Management ) 技術發展 ( Technology Development ) 庶務採購 ( Procurement ) 企業獲利的手段 : 利用策略手段降低活動成本
戴爾電腦 (Dell) 戴爾電腦 (Dell) 利用價值鏈取得優勢 原料取得生產製造行銷配送行銷販賣售後服務 及時庫存 控管 收到訂單 再組裝 產品配送 外包 客製化 & 低價策略 客戶服務 外包 直銷