Understanding Marketing Management (week 1) Dr. Ananda Sabil Hussein.

Slides:

Advertisements

Similar presentations

Vishnu Parmar, IBA University of Sindh, Jamshoro

Advertisements

Defining Marketing for the 21st Century

Defining Marketing for the 21st century

Defining Marketing for the 21st Century

1 Defining Marketing for the 21st Century

Objectives Course Organization Tasks of Marketing Major Concepts & Tools of Marketing Marketplace Orientations Marketing’s Responses to New Challenges.

Chapter 1 Marketing: Managing Profitable Customer Relationships

ENT 4320 Marketing Management Marketing – Concepts and Trends Arild Aspelund.

Seminar Pemasaran Seminar Pemasaran Konsep Marketing.

Copyright 2009, Prentice-Hall, Inc.1-1 A Framework for Marketing Management Chapter 1 Defining Marketing for the 21 st Century.

1 Defining Marketing for the 21st Century

Marketing Management • 14e

Defining Marketing for the 21 st Century Marketing Management, 13 th ed 1.

1 Marketing Management, 13 th edition MQC Marketing Quality Circle.

Marketing 101 JOMC 272. Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings.

Defining Marketing for the 21st Century

Marketing: Managing Profitable Customer Relationships Chapter 1.

Introduction and Overview Dr. John Wong. Why Marketing?  Marketing function imperative for organizational success  Hypercompetitive marketplace  Highly.

1- 1 Chapter 1 Marketing: Creating and Capturing Customer Value.

Defining Marketing for the 21 st Century Marketing Management, 13 th ed 1.

1 Defining Marketing for the 21 st Century 1. Chapter Questions  Why is marketing important?  What is the scope of marketing?  What are some fundamental.

Defining Marketing for the 21st Century

BUS7450 Strategic Marketing Management Week 1 Dr. Jenne Meyer.

Defining Marketing for the 21st Century

Marketing 420 MKT Contemporary Issues in Marketing.

Introduction to Marketing Week 2 Tutorial Marketing process.

APPLIED MARKETING STRATEGIES Lecture 4 MGT 681. Review of Concepts Part 1.

Chapter 1 Copyright ©2010 by Cengage Learning Inc. All rights reserved 1 MKTG Lamb, Hair, McDaniel CHAPTER An Overview of Marketing.

Marketing Basics. Marketing  Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings.

BUAD 307—MARKETING FUNDAMENTALS MARKETING OVERVIEW.

Defining Marketing for the 21 st Century Marketing Management, 13 th ed 1.

Chapter 10 Marketing.

Kotler Keller PhillipKevin Lane Marketing Management 14e.

MARKETING MANAGEMENT 12 th edition 1 Defining Marketing for the 21 st Century KotlerKeller.

Good Marketing is No Accident The roaring success of four-wheeler Tata Ace, in a market earlier dominated by three-wheeler load carriers, was due to a.

1 Defining Marketing for the 21 st Century 1. Chapter Questions  Why is marketing important?  What is the scope of marketing?  What are some fundamental.

Marketing Management Dr. Doni P. Alamsyah, MM Meeting 1.

Marketing in today’s economy (week 1) Dr. Ananda Sabil Hussein.

Chapter 1 What is Marketing?

The World of Marketing Standard 1 Objective 1. Marketing Marketing is the activity, set of institutions, and processes for creating, communicating, delivering,

MARKETING MANAGEMENT 12 th edition 1 Defining Marketing for the 21 st Century KotlerKeller.

B ASICS OF M ARKETING M ANAGEMENT MBA 649 : Marketing Management M Wahidul Islam Fall 2014 LECTURE 1.

Introduction to Entrepreneurship Develop the Marketing Plan.

 Henry Ford once said, "You can have any color of car you want—as long as it is black”  In your opinion where did Henry Ford go wrong when he said this?

Marketing Management Chapter 1

Nature and Scope of Marketing Presentation 1 By Jyoti Sikka, S.S.C.B.S.

Unit 1, Part 1: Introduction Marketing 11. What is Marketing? Marketing, more than any other business function, deals with customers. Most simplistic.

Marketing Unit - I. What is Marketing? Marketing is an organizational function and a set of processes for creating, communicating, and delivering value.

APPLIED MARKETING STRATEGIES Lecture 3 MGT 681. Review of Concepts Part 1.

Defining Marketing for the 21st Century 1 Marketing Management.

MARKETING MANAGEMENT 12 th edition 1 Defining Marketing for the 21 st Century KotlerKeller.

Marketing I Curriculum Guide. The World of Marketing Standard 1.

1 MARKETING AND MARKETING MANAGEMENT Module 1. 2 Objectives Defining marketing and marketing management The scope of marketing Some fundamental marketing.

Section 1.1 Marketing and the Marketing Concept. The Scope of Marketing Question: What is marketing? Marketing is the activity set of institutions, and.

1 Defining Marketing for the 21 st Century 1. Chapter Questions  Why is marketing important?  What is the scope of marketing?  What are some fundamental.

6aug08Slide 1 of 24 Defining Marketing for the 21 st Century Marketing Management, 13 th ed Marketing Management.

Defining Marketing for the New Realities

Principles of Marketing

1 Defining Marketing for the 21st Century

Develop market strategies and plans.  Nazish Write your Keywords if you want !

Marketing Management Lecture 1 Introduction to Marketing Management

1 Defining Marketing for the 21st Century

Defining Marketing for the 21st Century

Welcome To Chapter One: An Overview of Marketing Management.

Principles of Marketing

Defining Marketing for the New Realities

Principles of Marketing

Marketing The activity, set of institutions and processes for creating, communicating, delivering, and exchanging offerings that have value for customers,

Aviation Marketing Airline Marketing and Management Sixth Edition STEPHEN SHAW.

Presentation transcript:

Understanding Marketing Management (week 1) Dr. Ananda Sabil Hussein

What is marketing? Activity deals with identifying ad meeting human and social needs Activity deals with identifying ad meeting human and social needs Meeting needs profitably Meeting needs profitably Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. (AMA, 2013) Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. (AMA, 2013)

What is marketed? Goods Goods Services Services Events Events Experiences Experiences Persons Persons Places Places Properties Properties Organizations Organizations Information Information

Market What is market? What is market? Consumer market Consumer market Business market Business market Global market Global market

Change the Market Technology development Technology development Globalization Globalization Deregulation Deregulation Privatization Privatization Customer empowerment Customer empowerment Customization Customization Competition Competition

History of Marketing Production concept Production concept Product concept Product concept Selling concept Selling concept Marketing concept Marketing concept Relationship marketing concept Relationship marketing concept

Holistic Marketing

Needs, Wants and Demands Needs: basic human requirements Needs: basic human requirements Wants : specific needs Wants : specific needs Demands : wants for specific products back by an ability to pay Demands : wants for specific products back by an ability to pay

Marketing Management Tasks Developing marketing strategies and plans Developing marketing strategies and plans Capturing marketing insights Capturing marketing insights Connecting with customers Connecting with customers Building strong brands Building strong brands Shaping the market offerings Shaping the market offerings Delivering value Delivering value Communicating value Communicating value Creating long-term growth Creating long-term growth