Week November 3, 2014 – November 7, 2014 DECA NEWS: Sign up for Competition – deadline November 19!! Register to run at the DECA 5K on Veteran’s Day! And sign up to help! Want to go to Wizard’s Game? There is still room! Due This Week: Vocabulary due Friday Vocabulary Test Friday Advertising Campaign due Friday Marketing NOW comments due Sunday night!

 Early Work: Why should a business advertise?  Today’s Objective: Applying the promotional mixApplying the promotional mix  Activities **Yellow Cow**  Vocabulary – Please complete in your composition book Vocabulary  Your Advertising Campaign – For your business – Finish  Discussion of TRIPLE THREAT  Remember to comment at about Marketing NOW - “It’s Everywhere!” – Read this section at - comments due by 11/9/14 midnight.  Homework: Prepare sections of Advertising campaign ☞ Point of the Day: The Leader has faith in people. Nothing’s impossible! Magical Monday Manners Moment

 Early Work:  Today’s Objective:  Activities  Vocabulary  Homework: Marketing NOW – discussion Wed. ☞ Point of the Day: It’s good to be bad! Tough Tuesday – Name that Company

 Early Work: What form of advertising attracts your attention the most?  Today’s Objective: Applying the promotional mixApplying the promotional mix  Activities  Vocabulary – define in composition book  Presentations and turn in written report  Remember to comment at about Marketing NOW - “It’s Everywhere!” – Read this section at - comments due by 11/9/14 midnight.  Homework: Comment on Mktg NOW ☞ Point of the Day: A leader sees through the eyes of his followers. I walk on the wild side. I laugh in the face of danger! Work Wear Wednesday & MKTG NOW Discussion

 Early Work: Newspaper Day – The Free Lance Star What do you think is the most important form of advertising for the business you are working with?  Today’s Objective: Applying the promotional mixApplying the promotional mix  Activities **Yellow COW**  Vocabulary –define in composition book  TRIPLE THREAT – tshirt – are you ready to go live?  Remember to comment at about Marketing NOW - “Are Customers Really First?” – Read this section at - comments due by 11/9/14 midnight.  Homework: Comment on Mktg NOW ☞ Point of the Day: A leader uses his heart as well as his head. This much I know. If you are what you eat, then I only wanna eat the good stuff! Throw Back Thursday – Share a Weird Fact today!

 Early Work: How much money should your business spend on Advertising?  Today’s Objective: Applying the promotional mixApplying the promotional mix  Activities **Yellow COW**  Vocabulary – Test  Remember to comment at about Marketing NOW - “IT’S EVERYWHERE!” – Read this section at - comments due by 1190/14 midnight.  Journal – “The Election Results – My Thoughts”  Homework: Service Saturday is tomorrow! ☞ Point of the Day: The leader is a person of action as well as a person of thought. I give myself very good advice, but I seldom follow it! Foxes Friday - The Week’s Wrap-Up & Good News!

Vocabulary Defined & Due on Friday Vocabulary Test on Friday – Be ready! 241. Market Price 242. Market Segmentation 243. Market Share 244. Marketing 245. Marketing Concept 246. Marketing Information Management 247. Marketing Management 248. Marketing Mix 249. Marketing Research 250. Markup 251. Markup Percentage on Cost 252. Markup Percentage on Retail 253. Mass Marketing Stores 254. Mass Retailing/Selling 255. Media 256. Media Costs 257. Merchandise Plans 258. Micro-Marketing 259. Middle Management 260. Middleman 261. Mini-nationals 262. Mission Statement 263. Mixed Economic System 264. Monopoly 265. Morality 266. Mortgage Credit 267. Motivation 268. Multi-Concept Operations 269. Multinationals 270. National Brand

 Applying the Promotional Mix  Identify internal and external methods of promoting sales for a selected product or service. Identify internal and external methods of promoting sales for a selected product or service.  Identify communications channels to reinforce company image and support financial investment. Identify communications channels to reinforce company image and support financial investment.  Develop a promotional plan or campaign for a business- to-business or consumer product or service. Develop a promotional plan or campaign for a business- to-business or consumer product or service.  Explain strategies for developing media outreach and relations. Explain strategies for developing media outreach and relations.  Describe the impact of emerging technology on marketing. Describe the impact of emerging technology on marketing.  Identify types of social media that can be used to promote a business or products. Identify types of social media that can be used to promote a business or products.  Create a plan for introducing social media promotion. Create a plan for introducing social media promotion. CTE Competencies Linked to SOLs

A business with no sign is a sign of no business! If you don’t tell people what you are doing, no one will ever know what you are doing! If you're attacking your market from multiple positions and your competition isn't, you have all the advantage and it will show up in your increased success and income. If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

 R-E-S-P-E-C-T EVERYTHING!!!  Your supplies – bring your stuff every-day! Bring your book every-day! Bring your notebook & composition book every- day! Bring pen/paper/thinking cap/open mind ever-day!  Place all bags on the floor under your table!  Wait for Teacher instruction before beginning activity!  Passes out of Class - No Exit First 10/Last 10  One person out of room at a time  Pass Board – USE IT!  Keep it short!  Stay in your seat until you are dismissed from class – the bell tells Teacher when class is over; Teacher then dismisses you.  No talking while Teacher or others have the floor.  Watch your language and mind your manners, please.  All School Rules will be followed without question.