Business – Research - Ethics

* The moral standards that guide marketing decisions and actions

* A firm's obligation to improve its positive effects on society and reduce its negative effects

* The difference between the benefits a customer sees from a market offering and the costs of obtaining those benefits.

* The idea that an organization should aim all its efforts at satisfying its customers-at a profit

* Exchanges between individuals or organizations-and activities that facilitate those exchanges-based on applications of information technology.

* The development and spread of new ideas, goods and services

* Transporting, storing and handling of goods in ways that match target customer's needs with a firm's marketing mix

* The philosophy that everyone in the organization is concerned about quality, throughout all of the firm's activities, to better serve customer needs.

* Giving employees the authority to correct a problem without first checking with management

* The study of the spending characteristics and purchasing power of the consumer who are within your business's geographic area of operation; a research method for defining the market parameters of a business.