Teens are a major group of buyers (a “market”) for a number of companies and organizations. What companies or types of companies do you think target YOU,

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Presentation transcript:

Teens are a major group of buyers (a “market”) for a number of companies and organizations. What companies or types of companies do you think target YOU, specifically? In other words, you (or your parents for you) ARE the potential customer.

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The Marketing Concept The idea that a business should strive to satisfy customers’ needs and wants while generating a profit for the business. Main focus: the CUSTOMER.

CRM Customer Relationship Management

CRM Customer Relationship Management: An aspect of marketing that combines customer info, customer service, and marketing communications

Customer Relations Management The target market must be: defined 1. defined (database: who has bought before/computer tech: social networking) anticipated 2. anticipated (buying patterns and trends/demographics) (new products?) satisfied 3. satisfied (contact/surveys/ratings) to achieve company goals

Markets and IDing the Markets A market- all people who share similar needs and wants and who have the ability to purchase a given product.

Categories of Markets 1. consumer 2. organizational (B2B)

Activity: Define the target markets to the best of your ability Got this far!!!!

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