 Unconventional method of marketing  Time, imagination & energy (rather than a large budget)

 AKA Stealth Marketing  consumers "market" the product to others  When you're being pitched and you don't even know it! Read more: 19_stealth_marketing_when_youre_being_pitched_and_you_dont_even_know_it.html#ixzz0nAijXQAWhttp:// 19_stealth_marketing_when_youre_being_pitched_and_you_dont_even_know_it.html#ixzz0nAijXQAW

 It's happy hour and a pretty 26-year-old actress, flirts with a well-dressed man in a midtown bar. After a few minutes, she relents and hands over her BlackBerry Pearl for him to enter his number. But she'll never call.BlackBerry Pearl  She is being paid to flirt. She's part of a covert ad campaign for BlackBerry that attempts to drum up interest in smart phones by putting them in the hands of attractive, gregarious young women who push the product without the public's knowledge.BlackBerry Read more: 19_stealth_marketing_when_youre_being_pitched_and_you_dont_even_know_it.html#ixzz0nAitTUvmhttp:// 19_stealth_marketing_when_youre_being_pitched_and_you_dont_even_know_it.html#ixzz0nAitTUvm

Sometimes it's obvious: the product placement in Lady Gaga's Telephone music video; the fawning review on website TripAdvisor which contrasts with a hundred other scathing ones. Other brands sell products by recruiting trendsetters whose lifestyles are as covetable as the free clothes and accessories they are given to wear. A number of youth brands are known for fostering relationships with DJs, models and graffiti artists.