Communicating for Results 9e 11 Key Ideas Informative and Persuasive presentations Preparing informative presentations Speaking from memory, brief notes and manuscript Informative Presentations 1 Copyright Cengage © 2011

Consider this... If you have brilliant ideas but can’t get them across, your brains won’t get you anywhere. If you have brilliant ideas but can’t get them across, your brains won’t get you anywhere. Copyright Cengage © 20112

EXXON Valdez Oil Spill  Read or describe the case study  Answer the following questions:  How did Markopolis use an informative memo?  What could Markopolos have done differently when he realized the lack of knowledge the SEC had? 3Copyright Cengage © 2011

Types of informative presentations  Oral briefing  Design to present a summary of facts  Short time period (15 minutes or less)  Many times they are informal  Oral report  Presents complete details of a topic  Longer period of time ( Copyright Cengage © 20114

High quality informative presentations  Presents truthful, honest information  Avoids embellishment or exaggeration  Clear and understandable  Objective facts used to support views  Tact used to preserve speaker’s self-worth  Visuals don’t distort facts or relationships Copyright Cengage © 20115

Tools to aid understanding  Definition  Statement of what a thing is followed by comparison and contrast  Use of examples  Root meaning of the word or features  Description  Vivid detailed view of a topic  Uses figures of speech such as simile or metaphor Copyright Cengage © 20116

Tools to aid understanding  Explanation  Statement about the relationship between items  Often answers the questions of how, what and why  Narration  Illustration pt story  Told with enthusiasm and vividness Copyright Cengage © 20117

Basic Presentation Outline to capture attention) Introduction ( to capture attention) Body I. Main Point A. B. C. II. Main Point A. B. III. Main Point A. B. C. (Summarize main points and closing Conclusion (Summarize main points and closing thoughts) thoughts) © Jason Harris Supporting materials: explanation, examples, statistics, quotes, visuals 8Copyright Cengage © 2011

Preparing Informative Presentations  Analyze potential listeners  Determine general topic  Write exact purpose in one sentence  Plan body of presentation  Prepare conclusion & intro  Practice with notes/visuals Anne Dowie 9Copyright Cengage © 2011

 Specific type of group  Goal or purpose of group  Size of group  Characteristics of group  Knowledge of group © Roger Persson 10Copyright Cengage © 2011 Analyzing potential listeners When speaking Outside the organization, determine...

Analyzing Listeners  How many people?  Attendance by choice?  What do they know about topic?  Who are they?  Do they know you?  What is their attitude? Digital Vision/Getty Images 11Copyright Cengage © 2011 When speaking Inside the organization, determine...

Identify General Topic  Fits requirements of assignment  Will benefit and interest your audience  You already know a lot about  You are interested in Select a topic that... © Jason Harris 12Copyright Cengage © 2011

Exact Purpose After hearing my presentation, the audience will… Write your purpose in a simple sentence beginning with... Sample: “After hearing my presentation, my colleagues will realize that direct access to our new Xanus-2 computer will save time, save money & impress customers.” 13Copyright Cengage © 2011

Plan the body  Decide on your main points  Select method for organizing main points  Create an outline or storyboard  Add verbal and visual supporting materials Copyright Cengage ©

Organizational methods  Topical  No Chronological or causal relationship  Main points from most to least important  Spatial  Follows a geographic pattern  Used when you want to describe a layout or locations Copyright Cengage ©

Organizational methods  Chronological  Follows a time pattern  Used to present events in order of occurrence  Causal  Main points have cause-effect relationship  Two main points – Cause and Effect  Used to discuss a problem and results Copyright Cengage ©

Expand Ideas Into Outline  Include two or more items per level  Capitalize first word in each level  Indent each level  Use standard numbering  Use parallel wording Basic outlining rules include... 17Copyright Cengage © 2011

Expand Ideas Into Outline  Separate storyboard for each step  Title or thesis statement  Sketch of planned visuals  Supporting statements with sources  Transition sentence at bottom Storyboards include... 18Copyright Cengage © 2011

Prepare conclusion  Summary  General - referring to the general topic  Specific – review main points  Closing thought  Final attention-getter  Gives the audience a challenge  Keeps audience thinking about your presentation Copyright Cengage ©

Prepare introduction  Capture the attention of the audience  Motivate audience to listen  Convince audience the presentation will benefit them  Present the thesis statement Copyright Cengage ©

Practice Presentation  Prepare speaking notes on note cards  Practice presentation  Practice using visual aids © Jason Harris 21Copyright Cengage © 2011

 Speaking from memory  Extemporaneous speaking  Speaking from visuals  Speaking from manuscript  Impromptu speaking Delivery Methods Lon C. Diehl/PhotoEdit, Inc. 22Copyright Cengage © 2011

Communicating for Results 9e 11 Key Ideas Informative and Persuasive presentations Preparing informative presentations Speaking from memory, brief notes and manuscript Informative Presentations 23 Copyright Cengage © 2011