CNI Fall 2014 Membership Meeting Wikipedia and Libraries: Increasing Library Visibility Merrilee Proffitt, OCLC Jake Orlowitz, Wikipedia.

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Presentation transcript:

CNI Fall 2014 Membership Meeting Wikipedia and Libraries: Increasing Library Visibility Merrilee Proffitt, OCLC Jake Orlowitz, Wikipedia Library

“Discovery happens elsewhere…” Lorcan Dempsey, OCLC Research

Highly ranked (#6 in global traffic via Alexa) Starting point for research Learning black market and GWR Google > Wikipedia > References Ideologically aligned with library mission Access to knowledge – for free Shared appreciation of quality sources Why Wikipedia? “Imagine a world in which every person on the planet shares in the sum of all human knowledge. That is what we’re doing.”

Wikipedia + Libraries

Wikipedia’s scale 30 million articles 286 languages 2 billion edits 8000 views per second 500 million monthly visitors 5th most popular website 2000x larger than Brittanica

Wikipedia’s volunteers 20 million registered 80,000 active users 1,400 admins

The Library Connection WP only as good as our sources Libraries have the best sources Wikipedia has the most eyeballs Connect a circle of research, dissemination WP as starting point for deeper learning

The Wikipedia Library Gain access to paywalled sources Facilitate research for editors Connect to libraries Lead to free and local sources Promote open access

Access partnerships Incorporate closed access sources Donations for mutual benefit Top editors Volunteer distributed High impact metrics

2000 editors 3000 accounts $1.2 million 20 partners 22% non-english Impact

Thinking big What if every publisher donated free access to the 1000 most active Wikipedians in that subject area?

Wikipedia Visiting Scholars Academic tradition Research affiliates Unpaid, remote Full access to collections Liason to Wikipedia’s community

Successful pilot 25 articles each 4 schools 5 scholars Exposing collections Impact

Thinking big What if every library or research institution had one Wikipedia on staff to access their collections and build the encyclopedia?

Undergraduate Research Study

Full text reference tool OCLC Pilot IP affiliation Proxy Resolver Open URL University initiative

Discovery & Syndication Content partners Syndication Partners End user services

The Wikipedia & OCLC Library Project: Exposing content & making libraries discoverable Libraries host editors: – Editors add to Wikipedia articles using library subscription content. Libraries are discoverable by users at point of need: – Any user, logged into their free Wikipedia account, can download a script enabled with the OCLC KB API. – The script will associate a user with an affiliated library, via IP address or Institution Code and link through to full- text articles.

Impact Alpha version Tool labs Wikimedia Labs Local links

Thinking ARCHIVES Why doesn’t every Wikipedia article have citations to relevant archival items, collections, or finding aids? ==Further reading== ==External Links== Best practices for coi: Disclose id & link to others too Citation circle: provide auto-cites from archive to WP

Case study ●40 assets viewed 13,000 times--an increase of 600% ●10,000 pageviews were referred via Wikipedia ●5 times greater than the total pageviews via any source ●Pageviews for the whole 149 asset collection tripled ●raised awareness of the existence of these resources ●an overwhelming success...remarkable in its efficiency. Archivists can achieve greater success in generating collection use by using Wikipedia to connect users with digital archival materials at the item level. “Using Wikipedia to Enhance the Visibility of Digitized Archival Assets”. Michael Szajewski, Ball State University. (more at:

Wikipedia, Libraries = natural allies Wikipedia is the starting point for research We lead readers back to sources at libraries So they can think critically about subjects

Questions? Jake Funded by the Wikimedia Foundation Merrilee ©2014 OCLC. This work is licensed under a Creative Commons Attribution 3.0 Unported License. Suggested attribution: “This work uses content from [presentation title] © OCLC, used under a Creative Commons Attribution license: