Why Consumers Shop & Buy Online By: Jason Russell.

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Presentation transcript:

Why Consumers Shop & Buy Online By: Jason Russell

Reasons to Shop Online Convenience Convenience Choice Choice Customization Customization Communication Communication Cost Cost Control Control

Convenience Escape from the traffic and checkout lines Escape from the traffic and checkout lines Thousands of items are readily available at your finger tips. Thousands of items are readily available at your finger tips. It is becoming more widely used because of rising gas prices It is becoming more widely used because of rising gas prices Cuts out the risk of automobile accidents due to a lack of parking Cuts out the risk of automobile accidents due to a lack of parking

Bots Bots Electronic shopping agents that scan other websites for lower prices. This enables the consumer to enjoy further convenience to find the best deal through a bot such as shopzilla.

Choice The freedom of choice lets a consumer search a limitless array of websites to find exactly what they are looking for. The freedom of choice lets a consumer search a limitless array of websites to find exactly what they are looking for. Ex. Ex.

The consumer could also find what they were looking for in a general retail store website such as The consumer could also find what they were looking for in a general retail store website such as These websites use keyword searches to make it easer to find and purchase the item they are looking for. These websites use keyword searches to make it easer to find and purchase the item they are looking for.

Customization This allows for personalization of the product of choice This allows for personalization of the product of choice It can be as simple as a name on a company jacket It can be as simple as a name on a company jacket Or as complex as mixing and matching color schemes to fit ones style. Or as complex as mixing and matching color schemes to fit ones style. Ex. Nike.com Ex. Nike.comNike.com

Communication There are three types of capabilities There are three types of capabilities Marketer to consumer notificationMarketer to consumer notification Consumer to marketer service requestsConsumer to marketer service requests Consumer to consumer chat rooms and instant messagingConsumer to consumer chat rooms and instant messaging

Cost Research shows that many items purchased online are the same price if not cheaper than in a retail store. Research shows that many items purchased online are the same price if not cheaper than in a retail store. Use of dynamic pricing allows for real time product pricing in accordance with supply and demand. Use of dynamic pricing allows for real time product pricing in accordance with supply and demand. Dynamic pricing can result in lower product costs for the buyer. Dynamic pricing can result in lower product costs for the buyer.

Control Online shopping allows one to seek information, evaluate alternatives, and make purchase decisions on their own time, terms, and conditions. Online shopping allows one to seek information, evaluate alternatives, and make purchase decisions on their own time, terms, and conditions. Portals, like Yahoo Shopping host a broad range of shopping websites that let the consumer pick the best fit for his or her needs of a product. Portals, like Yahoo Shopping host a broad range of shopping websites that let the consumer pick the best fit for his or her needs of a product.

In conclusion, the most timely and conscientious method of modern day shopping will most likely be done via the internet, or at least until long lines and crowded parking lots are no longer considered a factor in everyday shopping.

Works Cited nikehome&re=US&co=US&la=EN nikehome&re=US&co=US&la=EN nikehome&re=US&co=US&la=EN nikehome&re=US&co=US&la=EN