Training for Newcomers, 9 February 2012 Delhi Session, 16. 18.01. Jan. 2013 Valerie Bahr Steinbeis-Europa-Zentrum, Germany The Network as a Brand.

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Presentation transcript:

Training for Newcomers, 9 February 2012 Delhi Session, Jan Valerie Bahr Steinbeis-Europa-Zentrum, Germany The Network as a Brand

Training for Newcomers, 9 February 2012 Delhi Session, Jan External Communication

Training for Newcomers, 9 February 2012 Delhi Session, Jan Branding  Brand identity

Training for Newcomers, 9 February 2012 Delhi Session, Jan Branding benefits  Attract new clients  Retain clients  Boost employee morale  Help relationships with host organisations

Training for Newcomers, 9 February 2012 Delhi Session, Jan Visual identity  Network name & curve  Colours  Logo

Training for Newcomers, 9 February 2012 Delhi Session, Jan Relevant network internal Documents Communication and branding (Annex 3) Visual Identity Guidelines

Training for Newcomers, 9 February 2012 Delhi Session, Jan Branding toolbox  Brand identity  Visual identity  Web templates and tips  Key messages and values  Images, tools and templates  Guide to social media

Training for Newcomers, 9 February 2012 Delhi Session, Jan. 2013

Training for Newcomers, 9 February 2012 Delhi Session, Jan Branding toolbox

Training for Newcomers, 9 February 2012 Delhi Session, Jan Consortium website as part of the branding strategy Window and gateway to your services and success Compulsory branding requirements

Training for Newcomers, 9 February 2012 Delhi Session, Jan Contents of a consortium website Mandatory branding elements Presenting:  consortium partners  Services offered  Success stories/Videos  News/Events  Profiles …further details in Annex 3

Training for Newcomers, 9 February 2012 Delhi Session, Jan Contents of a consortium website dedicated Network page on the host organisation's website new web communication tools, such as social networking …further details in Annex 3

Training for Newcomers, 9 February 2012 Delhi Session, Jan Mandatory branding elements for the website Respect the visual identity: Network name and curve Network logo hyperlinked to the main Network website must appear on all related pages Visual elements and colours Links to the main Network website

Training for Newcomers, 9 February 2012 Delhi Session, Jan Success stories  Over 200 submitted  Over 100 being used

Training for Newcomers, 9 February 2012 Delhi Session, Jan Success stories – what is it? A success story should: result from an eligible activity of a Network partner responsible for the region where the client is located clearly describe how the Network partner has helped a company clearly demonstrate a positive impact (financial or other) for the client feature recent work and current EU programmes; feature companies that have agreed to publication

Training for Newcomers, 9 February 2012 Delhi Session, Jan Success stories – how to use them  on your website  leaflets and brochures  direct mail to make  in press releases to bring them to life in the words of an entrepreneur  …

Training for Newcomers, 9 February 2012 Delhi Session, Jan Info clip for presenting the Network at conferences, seminars, websites…  Video news releases  Conceived for TV stations  Present several success stories Promotional videos

Training for Newcomers, 9 February 2012 Delhi Session, Jan Social media Effective in raising awareness Generates traffic to the website Helps generate Expressions of Interest (EOIs) Community based Good for ideas generation

Training for Newcomers, 9 February 2012 Delhi Session, Jan Communication helpdesk  Forum Communication  300 queries answered in 2011, 90% closed in two days or less  Get in touch!

Training for Newcomers, 9 February 2012 Delhi Session, Jan. 2013