BIAS

What is Bias? a particular tendency or inclination, esp. one that prevents unprejudiced consideration of a question; prejudice. influence in an unfair way; "you are biasing my choice by telling me yours" a partiality that prevents objective consideration of an issue or situation

Identify Bias Overgeneralization (All or nothing) Opinions stated as fact Emotional responses Stereotypical comments One-sided views Exaggerations

POLITICAL Rush Limbaugh, Radio Talk Show Host Example: Proclaimed right wing republican uses his talk show to promote his party's platform beliefs

SELF-PROMOTERS Authors of books, websites, or various written works promote their works for self-gratification. Example: Toyota Today Magazine rating its Toyota cars as the best in its class based on some specifications outlined by them.

FINANCIAL A individual or company creates website to advertise a product or service. Example: Receiving Tax Tips from a website designed and maintained by H&R Block.

SPONSORS A individual or company supports a website with the intention of gaining exposure. Example: Gaining interview and resume writing tips from a website sponsored by Kelly and Manpower Temporary Services.

Steps to Identify Bias

Step One:Identify the main idea or topic Step Two:Identify the purpose or intentions Step Three:Identify the source of the site Step Four:Look for facts Step Five:Look for biases Step Six:Compare the lists Step Seven:Formulate a decisions

Assignment: Navigate the following sites as if you were wanting to purchase a Toyota Tacoma. Compare and review the two websites using the 7 steps. Navigate the following sites as if you were wanting to purchase a Toyota Tacoma. Compare and review the two websites using the 7 steps. tes/newcar.html tes/newcar.html