Communication in the GCPOLCC: The Role of GCPOLCC On-Line John Tirpak Science Coordinator, GCPOLCC 9 June 2011

Outline Challenge Potential Solution – Communications Strategy Specifics of the Website – Static vs. dynamic websites – Overview of features – Demonstration – Highlight use statistics Requested Action

Challenge The potential GCPOLCC Community is huge There is a lot of interest in LCCs There are only two dedicated staff of GCPOLCC – Neither is a communications specialist Result – Many feel “in the dark” regarding the GCPOLCC – Many feel a lack of ownership regarding the GCPOLCC

Potential Solution

Specifics of the Website Static vs. Dynamic Websites Static Dynamic com/ARGameandFish

Specifics of the Website Static vs. Dynamic Websites Advantages Quick to develop Cheap to develop Cheap to host Disadvantages Requires specialized expertise to update Not as useful for the user Content can get stagnant Advantages More functional Easier to update Collaborative Disadvantages Slower to develop Hosting costs more StaticDynamic

Specifics of the Website Overview of Features Features of the site – Users – Groups – Photos/Videos – Forum/Discussion – Events – Huddle and Chat – Comments Demonstration:

Specifics of the Website Highlight Use Statistics Google Analytics –

Requested Action The Interim Steering Committee will be asked to help identify means to collectively establish the capacity of a Community Engagement Specialist who will develop and implement a GCPOLCC Communication Strategy