Session 10Slide 10-1 Building Support, Forming Partnerships, and Involving the Public Session 10 Slide Deck

Session 10Slide 10-2 Objectives 10.1Understanding the Need for Hazards Risk Management 10.2Defining Hazards Risk Management Goals 10.3Communicating Risk 10.4Identifying Hazards Risk Management Stakeholders and Defining Roles 10.5Building Public-Private Partnerships 10.6Conducting Public Consultation: Justification, Methods, Benefits, and Risks

Direct Costs Public infrastructure Homes and residences Business facilities Business inventories Insured losses Session 103Slide 10-

Indirect Costs Lost wages and earnings Lost business opportunities Lost market share Lost population Lost savings Environmental losses Lost tax revenues Session 104Slide 10-

Small Business Losses Physical damage vs. economic impacts Disaster Research Center Surveys: –Des Moines, IA in 1993 –Northridge, CA in 1994 Indirect costs not included in overall loss estimates Session 105Slide 10-

Economic losses Local Regional National –World Trade Center bombings Session 106Slide 10-

Strategic Context Shift to risk management Australia New Zealand International Strategy for Risk Reduction (ISDR) Session 107Slide 10-

International Strategy for Risk Reduction (ISDR) Mandate Activities: –Coordinate –Campaign –Advocate –Inform and connect Session 108Slide 10-

ISDR Partners Regional Organizations and Platforms Countries and National Platforms Parliamentarians U.N. Organizations International Financial Institutions Civil Society Organizations Academic and Research Institutions Private Sector Media Thematic Platforms Session 109Slide 10-

Domestic Shift to Risk Management Project Impact Pre0-Disaster Mitigation (PDM) Grant Program Tulsa Partners, Inc. Community-based Session 1010Slide 10-

Primary Goal Reduce impacts on: Residents Built environment Economy Critical infrastructure Natural environment Session 1011Slide 10-

Supportive Objectives Increase public safety. Remove homes and businesses from at risk areas. Reduce deaths and injuries from known risks. Reduce economic losses. Reduce damage to homes. Reduce damage to businesses. Reduce damage to public infrastructure. Improve response. Improve evacuation procedures and practices. Reduce small business closings after a disaster. Reduce job loss. Session 1012Slide 10-

Define Objectives Provide accurate information on risks Research potential risk management actions Understand community values Consult with all stakeholders Prioritize actions Build consensus and support Session 1013Slide 10-

Identify Community Hazard Issues Public consultation Review of past events Emergency management sources Non-traditional sources Case studies Session 1014Slide 10-

Identify Community Hazard Issues Public Consultation: Community meetings Community hotline Interviews with community leaders Questionnaires soliciting broad public input Session 1015Slide 10-

Identify Community Hazard Issues Review of past events: News media accounts Government After-Action Reports Academic and government studies Public survey research – opinion polls and focus groups Business community newsletters and reports Session 1016Slide 10-

Identify Community Hazard Issues Emergency management sources: Technical studies and reports on specific hazards How-to guides on mitigation planning Weather projections Projections of future disaster events Flood maps Hazard mitigation techniques and technologies Disaster preparedness plans and programs Building codes and code enforcement Fire prevention and education Session 1017Slide 10-

Identify Community Hazard Issues Non-traditional sources: Global climate change Economic impacts Public’s risk perception Future community development Environmental quality Forest management Business trends Session 1018Slide 10-

Identify Community Hazard Issues Case Studies: FEMA Mitigation Best Practices Portfolio Earthquake Engineering New Zealand Asian Disaster Preparedness Center Session 1019Slide 10-

Define Community Hazard Issues Risk Perception Stress Misinformation and rumors Salem Witch Trial Session 1020Slide 10-

Define Community Hazard Issues Risk Perceptions Factors: Sex (Gender) Worldviews: –Fatalism –Hierarchy –Individualism –Egalitarianism –Technological Enthusiasm Emotion Session 1021Slide 10-

Define Community Hazard Issues Identifying who and what is impacted: –General public –Residences –Neighborhoods –Political and government organizations –Business community and the marketplace –Community groups and institutions –Universities and colleges –Public infrastructure –Environment Session 1022Slide 10-

Define Community Hazard Issues Examining past impacts: Deaths Injuries Property damage Economic losses Societal disruptions Changes in quality of life Political impacts Legal issues Session 1023Slide 10-

Define Community Hazard Issues Identifying potential future impacts: Will future impacts be greater? Will additional parties be impacted? Session 1024Slide 10-

“The Eleven “C’s” of Community Disaster Education” Community-focused Cost effective Concise Clear Messages Common Language Consistent Messages Session 1025Slide 10-

Coalitions Compel Action Continuous Repetition and Reinforcement of Messages Children Conversation Session 1026 “The Eleven “C’s” of Community Disaster Education” Slide 10-

Communicate and Consult Communication plan Two-way dialogue Understand decision-making Perceptions of risk Session 1027Slide 10-

Communicate and Consult (Cont.) Communication Process: –Issue identification –Communication ways –Strategies –Type of information –Materials –Messages –Uncertainty –Access –Enable and encourage –Role of the media Session 1028Slide 10-

Risk Management Stakeholders Government Business community Academia/hazards research community Community groups Session 1029Slide 10-

Risk Management Stakeholders Government - Elected Officials Federal elected officials State Governors Local elected officials Session 1030Slide 10-

Risk Management Stakeholders Government - Agencies and Departments Federal –FEMA/DHS –Other Federal agencies State –State emergency management agencies –Other State government agencies Local –Local emergency management agencies –Other local government agencies Session 1031Slide 10-

Business Community Large employers Small business owners Chambers of Commerce Project Impact Business sectors Session 1032 Risk Management Stakeholders Slide 10-

Risk Management Stakeholders Academia/Hazards Research Community FEMA Higher Education Program University Research Programs Not-for-profit institutes Session 1033Slide 10-

Risk Management Stakeholders Community Groups Local Emergency Planning Committees Local chapters of national and regional community organizations Faith-based and voluntary groups Session 1034Slide 10-

Public Private Partnerships FEMA Regions Core attributes: –Being publically accessible –Dedicated –Resourced –Engaged –Sustainable Session 1035Slide 10-

Public Private Partnerships Regional models Situational awareness –Dedicated liaison –Communication protocols –Business rep in EOC –Fully staffed business EOC Local MOUs Joint participation in training and exercises Identifying community resources Session 1036Slide 10-

Public Consultation Identify needs Educate public Engage stakeholders Challenges: –Risk awareness –Knowledge of mitigation Session 1037Slide 10-

Public Consultation Engaging the Public: –Identify the public –Organize public participation activities –Develop a public education campaign Session 1038Slide 10-

Engaging the Public Identify Risk Management Stakeholders; Government Business community Academia/hazards research community Community groups Session 1039Slide 10-

Engaging the Public Organize Public Participation: Schedule public participation activities: –Regular community meetings –Hotline –Interviews –Questionnaires Analyze, evaluate, and incorporate comments Document results Session 1040Slide 10-

Engaging the Public Develop a public education campaign News media: –News conferences –Interviews –PSAs –Public access programming –Public affairs programming –Newsletters Session 1041Slide 10-

Engaging the Public Social Media: Facebook Twitter YouTube Other social media outlets Session 1042Slide 10-

Engaging the Public Brochures, fliers, and newsletters Concise Graphics Contact information Distribution: –Utility bills –Grocery and department stores –Government buildings –Libraries –Tax notices and government communications –Local newspapers Session 1043Slide 10-

Engaging the Public Outreach at community events like festivals, fairs, and bazaars Develop an event booth Recruit team members to staff the booth Team members can distribute information Talk with community members Session 1044Slide 10-

Engaging the Public Internet: Use the community web site and/or bulletin board Provide current information on planning process Solicit and receive public input Post announcements Post technical reports and information Session 1045Slide 10-