Crisis and Emergency Risk Communication. Learning Objectives Be able to –Describe the components of a risk perception –Describe what makes a risk/fear.

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Presentation transcript:

Crisis and Emergency Risk Communication

Learning Objectives Be able to –Describe the components of a risk perception –Describe what makes a risk/fear message successful

Why Risk? Risk Perception Emotions Processing of information Decisions Behaviors Emotions Processing of information Decisions Behaviors

Factors that Influence Risk Perceptions Risk Perception Control FamiliarityUncertainty Personal Stake Benefits Many more…

Risk Perception (Witte, 1992) Risk Perception Severity Susceptibility

Risk Perception (Sandman, 1993) Risk Perception HazardOutrage Severity and Susceptibility

Risk Perception (Sandman, 1993)

Efficacy Self Response Coping

Risk Perception and Attitude Framework (Rimal & Real, 2003) Risk Perception Self-Efficacy AvoidanceResponsive IndifferenceProactive

Risk Communication: EPPM (Witte, 1992) Message Risk Efficacy Perceived Risk Perceived Efficacy Protection Motivation Defensive Motivation Message Acceptance Message Rejection No Threat = No response Fear (Danger Control) (Fear Control) ExternalMessage ProcessingOutcomesProcess

Risk v. Crisis (Reynolds & Seeger, 2005) Risk About unknown Persuasion Routine Sender/message centered Long-term Technical expert Controlled/Structured Crisis About current state Informative Nonroutine Receiver/Situation Short term Authority figure Spontaneous/Reactive

Crisis Communication (Seeger, 2006)

CERC Pre-crisisInitial EventMaintenanceResolutionEvaluation

“Plan” for a crisis. Conclusion