EPSCOR OLPA / PIO WORKSHOP PODCASTING, A CRASH COURSE - CASE STUDY - TERRA: THE NATURE OF OUR WORLD.

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Presentation transcript:

EPSCOR OLPA / PIO WORKSHOP PODCASTING, A CRASH COURSE - CASE STUDY - TERRA: THE NATURE OF OUR WORLD

What is Web 2.0 ? The Next Generation of the Internet, the Next Generation of Users

WEB 2.0 is:  Broadband  saw 43% increase  84 million Americans  Broadband  saw 43% increase  84 million Americans

 Social Networking (MySpace - 90 million users)  Blogging  Ubiquitous Video (Google / YouTube / NY Times)  Podcasting  Social Networking (MySpace - 90 million users)  Blogging  Ubiquitous Video (Google / YouTube / NY Times)  Podcasting WEB 2.0 TRENDS:

Parsing WEB 2.0  Of 84 million Americans with broadband, 40 million have posted their own content.  Result - WEB 2.0 is filled with random clutter / noise.  Foothold: In this very challenging atmosphere, podcasting is ideal.  Of 84 million Americans with broadband, 40 million have posted their own content.  Result - WEB 2.0 is filled with random clutter / noise.  Foothold: In this very challenging atmosphere, podcasting is ideal.

Podcasting Myths:  Requires iPod (or other portable media player).  Is restricted to audio content (any media can be distributed: audio, video, still images).  Requires iPod (or other portable media player).  Is restricted to audio content (any media can be distributed: audio, video, still images).

Podcasting Truths: Advantages Over Television:  “Time-Shifting” (Wherever / Whenever), No Clock, Non-Competitive with Primetime “Hits”  Subscriptions (Automatic Download)  Overhead = Bandwidth ($100s vs. $100,000s), ultimately this means more money for content.  Instant Global Distribution  Portability is Built-In Advantages Over Television:  “Time-Shifting” (Wherever / Whenever), No Clock, Non-Competitive with Primetime “Hits”  Subscriptions (Automatic Download)  Overhead = Bandwidth ($100s vs. $100,000s), ultimately this means more money for content.  Instant Global Distribution  Portability is Built-In

Advantages of Podcasting as a Communications / Education / Outreach Tool:  Raw Efficiency: Mass Distribution at Minimal Cost  Self-Direction and Selection (Engaged Audience)  Multi-Modal: Beyond Acoustic-Lecture Driven Paradigm / Capacity to Deliver Messages to Different Types of Learners  Raw Efficiency: Mass Distribution at Minimal Cost  Self-Direction and Selection (Engaged Audience)  Multi-Modal: Beyond Acoustic-Lecture Driven Paradigm / Capacity to Deliver Messages to Different Types of Learners

9-MONTH CASE STUDY: “TERRA: The Nature of Our World”  Launch October Episodes to date (weekly).  Content primarily produced by Montana State University Graduate Program in Science & Natural History Filmmaking. (6th year - 60 trained producers)  Montana EPSCoR has awarded over 25 small film grants to MSU grad students. (Tobias / S. Couch)  13 such films have been podcast as part of the TERRA series. *QUALITY*  Launch October Episodes to date (weekly).  Content primarily produced by Montana State University Graduate Program in Science & Natural History Filmmaking. (6th year - 60 trained producers)  Montana EPSCoR has awarded over 25 small film grants to MSU grad students. (Tobias / S. Couch)  13 such films have been podcast as part of the TERRA series. *QUALITY*

Results (06/28/06): 1401 Daily Subscribers

Results (06/28/06): 235,000 Total Downloads Last 30 Days = 2,500 Downloads Per Day ON PACE FOR 535,000 Downloads By 1 Year Anniversary

The Never-Ending Campaign: Marketing  Collaboration and Supplementation with NSF!  Build Into Budgets Early -On / Outreach Component  Destination: Rocketboom (featured on CSI) over 250,000 unique users per day.  Public Relations NSTA - Feature Article iTunes Featured Podcast iTunes Top Ten Hottest Podcasts (#4)  Collaboration and Supplementation with NSF!  Build Into Budgets Early -On / Outreach Component  Destination: Rocketboom (featured on CSI) over 250,000 unique users per day.  Public Relations NSTA - Feature Article iTunes Featured Podcast iTunes Top Ten Hottest Podcasts (#4)