 Critical business imperative  Defining ‘reputation’ › Abraham Lincoln › Charles Fombrun (reputation scholar, Stern School of Business, NYU)- “ sum of the images various constituencies have of an organisation”. › John Doorley and Fred Garcia (PR profesionals) – Reputation=Sum of images=(performance and behaviour)+Comunication

 From Wikipedia: › Of a social entity (a person, a social group, an organization) is an opinion about that entity, typically a result of social evaluation on a set of criteria. It is important in business, education, online communities, and many other fields. › Reputation may be considered as a component of identity as defined by others. › Reputation is known to be a ubiquitous, spontaneous, and highly efficient mechanism of social control in natural societies

 Market cap › The value of a business being more than the value of its assets › Better employees › Gaining more business and goodwill › Better press visibility › Reputation is an asset

 Fortune Magazine’s annual ‘ Most respected companies of America’  The Economic Times and Businessworld in India  Harris-Fombrun Reputation quotient: › Evaluation reputation among multiple audience › Across 20 attributes referred to as ‘dimensions of reputation’

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 Defamation is a legal wrong emerging from an act of injuring a person’s reputation and sullying their character without lawful justification or excuse.  LIBEL (printed word/image)and SLANDER (spoken defamation)  Public disclosure of private facts ( not of public concern and offensive to reasonable person)

 In some countries defamation is a civil wrong (cause of an action) while in some it is criminal-in India it is both › Claim damages › Seek criminal punishment (Indian Penal Code (section 499 creates a criminal offence of defamation.)

 Stating a true fact against a person for public good  Expressing an opinion in good faith about an act of a public servant  Even making imputations on the character of another provided it’s in good faith and for the public good.  The Indian Constitution protects freedom of speech as a facet of fundamental rights under Article 19, subject to reasonable restrictions, including decency and defamation.

 Tata Sons Ltd has filed a criminal defamation complaint against news magazine 'Outlook' for publishing articles which had claimed that the group received "undue pecuniary advantage" from former disinvestment minister Arun Shourie during divestment of state-owned VSNL in  In a criminal complaint filed before the court of additional chief metropolitan magistrate, Mumbai, Tata Sons has claimed that an article published by 'Outlook' in its March 28, 2011 edition and another in the April 4, 2011 edition made "false and defamatory statements and harmed the reputation of the Tata business name

 Delhi court today took cognisance of the criminal defamation complaint filed by BJP MP Smriti Irani against Congress MP Sanjay Nirupam for allegedly using derogatory and indecent language against her during a debate on a private news channel.  "The case is listed for order on taking cognisance of the offences alleged in the complaint. In view of the law laid down... the cognisance of the offence under section 499 (defamation)

 Copyright is a right given by the law to the creators of literary, dramatic, musical and artistic works and producers of cinematograph films and sound recordings. In fact, it is a bundle of rights including, inter alia, rights of reproduction, communication to the public, adaptation and translation of the work. There could be slight variations in the composition of the rights depending on the work (Wikipedia)

 The Copyright Act, 1957(Act No. 14 of 1957) › Governs the laws & applicable rules related to the subject of copyrights in India. › Copyright Law in the country was governed by the Copyright Act of 1914, was essentially the extension of the British Copyright Act, 1911 to India, and borrowed extensively from the new Copyright Act of the United Kingdom of All copyright related laws are governed by the Copyright Act,  The Copyright Act today is compliant with most international conventions and treaties in the field of copyrights. › India is a member of the Berne Convention of 1886 (as modified at Paris in 1971) › The Universal Copyright Convention of 1951 and › The Agreement on Trade Related Aspects of Intellectual Property Rights (TRIPS) Agreement of › Though India is not a member of the Rome Convention of 1961, WIPO Copyrights Treaty (WCT) and the WIPO Performances and Phonograms Treaty (WPPT),the Copyright Act is compliant with it

 Rethinking reputation: Fraser P. Seitel and John Doorley  Reputation Management: John Doorley and Helio Fred  Reputation management: Fraser P. Seitel  This is how you pitch: Ed Aitron and Warren Ellis  The handbook of Communication and Corporate Reputation: Craig E. Carroll  Fame and Fortune: How successful companies build reputations: Charles J Fombrun and Cees Van Riel

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