By Tim Martinson GENERATION Z

 Born:  US: 65 million  First World Nations 275 million  Global Z – More Than 1.6 billion and growing Who Is Generation Z WHO IS GENERATION Z?

 Generation Z goes by many nicknames. Here are just a few:  The Silent Generation  The Internet generation  The iGeneration  Generation Now  The Google Generation  Gen Z may seem like they are over-stimulated and impatient. Consider for a second the challenges they recognize in their future.  For their entire lives, they've heard about:  The dangers of global warming  They have been subjected to terror alerts of varying colors  Watched their parents weather the recent economic crisis WHO IS GENERATION Z?

 They are more competent with technology  They have shifted decisively to digital forms of communication: texting rather than talking  They multitask in all areas of their lives ARE KIDS DIFFERENT TODAY?

 71% report simultaneous use of mobile with either internet or tv  69% report having 3+ windows active in one online session  Expectations that life follows video games  Re-classification of Cheating  Neuroplasticity theory  Unprecedented abilities to collect and process information Generation Z Brain THE AGE OF AADD

 The information literacy of young people, has not improved with the widening access to technology: in fact, their apparent facility with computers disguises some worrying problems  Internet research shows that the speed of young people ’ s web searching means that little time is spent in evaluating information, either for relevance, accuracy or authority  Young people have a poor understanding of their information needs and thus find it difficult to develope effective search strategies The 21st Century Learner INFORMATION BEHAVIOR

 Entertainment: On Demand  Social: Because my friend said so  Three key behaviors  Share  Express  Consume  93% have created / shared content online (video, photo, or post)  86% have shared one video this month  65% have shared one video this week  73% report “discovering through my friend” as most important way to find new products Generation Z Online Lives THE NEW CURATORS

 Gen X and Y, among others, are influenced by Gen Z’s curation  You must be innovative with your brand  Make brand open and easy to validate so that it has the ability to be digitally curated by Gen Z MARKETING TO GENERATION Z

QUESTIONS?

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