Getting to Zero Nancy Mansfield EV Regional Manager, Nissan North America, Inc. May 25, 2011
Nissan LEAF Nissan Confidential
Each Partner’s Strengths Can be leveraged Nissan Electric Vehicle Battery Technology EV knowledge & support EV service and maintenance A SUSTAINABLE FUTURE REQUIRES ALL STAKEHOLDERS WORKING TOGETHER Companies EV fleet vehicles Workplace Charging Promote EV awareness Incentives for employees Utilities Expand renewable electricity sources Capacity expansion Time of use rates Demand Response Infrastructure Public Education State or Region Promote EV awareness Infrastructure EVSE Permit Process Legislation/Incentives Public education EV fleet vehicles Nissan Confidential
EV Market Readiness Incentives for consumers –Financial (tax credit, free permitting, free charging, subsidized charger installation) –Non-financial (HOV lane access, preferential parking, etc.) Streamlined EVSE permit process –Fast, easy permit application process (online permitting) –Expedient installation approvals or installer self certification Charging Infrastructure -Home -Workplace -Public Education and Public Outreach - Educate the public on environmental, social, and financial benefits of electric drive vehicles Nissan Confidential
Best Practices - Incentives Federal Tax Credits –$7,500 for EVs –EVSE tax credit for 50% of cost up to $2,000 State of Oregon –$1,500 EV Tax Credit –$750 EVSE Tax Credit State of California –$5,000 state rebate funded by California Air Resources Board State of Tennessee -$2,500 state rebate for first 1000 EVs sold State of Washington - No state sales tax on EVs State of Georgia –$5,000 state tax credit on zero emission vehicles
Best Practices - Permitting & Inspection Mecklenburg County, North Carolina Online Application for EVSE Permit
Best Practices - Permitting & Inspection Mecklenburg County, North Carolina Online Inspection Scheduling
Benchmarking – Planned Infrastructure StateLevel 2DC Fast CALIFORNIA WASHINGTON TENNESSEE ARIZONA OREGON TEXAS INDIANA 3000 District of Columbia 2550 FLORIDA 2550 MICHIGAN 2550 NEW YORK 2550 SOUTH CAROLINA 2000 NORTH CAROLINA 1330 MARYLAND 643 ILLINOIS 630 CONNECTICUT 80 KANSAS 30 VIRGINIA 10 WISCONSIN 10 Total Public EVSE Level 2 12,935 DC Fast Charge 501 Total 13,436
LEAF Customer Journey Begins
Nissan LEAF Registration And Reservations Process Today Nissan LEAF website registrations (346,000+ handraisers) Currently 20,000+ reservation fees of $99.00 Customer configures vehicle, creates driving profile Customer determines dealer, conducts purchase/lease transaction At the end of Last month More than 1,000 Nissan LEAF owners Nissan Confidential