WaterParks: Increasing Tourism Profitability Belgrade, June 7 th Tatjana Kos ACTION PARK - Serbia
Tourism Trends (WTO) TOURISM: growing Industry Major growth: emerging economies 2011: +4,4% 5% of world’s GDP (Spain: 10%) According to UNWTO, TOURISM means: – Jobs – Trades – Economic growth – Development Belgrade, June 7th 2012
TOURISM & LEISURE During your Leisure Time you try to find Activities...THINGS TO DO..TO HAVE FUN Water Leisure Facilities is a PROFITABLE approach: – For the investor – For the location/destination – For the GUEST/USER (emotions / experiences) Two ways: – Independent Facilities – Part of a bigger complex: hotel, campsite, theme-park... Belgrade, June 7th 2012
What are we talking about? Belgrade, June 7th 2012
What are we talking about? Belgrade, June 7th 2012
OSIJEK WATERPARK PARKING PUBLIC PARK Relocated sport courts
CALCULATION HYPOTHESIS of Osijek WaterPark Belgrade June 7th 2012.
Calculation Hypothesis AREAPOPULATIONPENETRATION INDEX Urban % 50 km from site % 51 to 350 km from site % Tourism % ATTENDANCE PROJECTIONS Average attendance: 7% Season opening: 120 days Belgrade June 7th 2012.
AREAPOPULATIONATTENDANCE Urban km from site to 350 km from site Tourism ATTENDANCE PROJECTIONS Total estimated attendance: visitors/season Belgrade June 7th 2012
Adults ticket price60 Kuna Children tickets price40 Kuna Average admission price57 Kuna Discount factor15% (-8,5 Kuna) Gross average income per ticket48,5 Kuna PER CAPITA INCOME ASSUMPTIONS Other incomes: Ticket prices: Food (menu)30 Kuna Merchandising10 Kuna Renting (sunbeds, rafts, …)10 Kuna Others (photos, parking, …) 0 Kuna Belgrade June 7th 2012
ESTIMATED OPERATING EXPENSES Salaries: Full-time personnel (12 months): Kuna * 1 manager * 1 marketing manager * 1 administrative * 1 accountant * 1 secretary * 1 maintenance responsible * 2 safety workers Belgrade June 7th 2012
ESTIMATED OPERATING EXPENSES Salaries: Part-time personnel (4 months): Kuna * 20 lifeguards * 2 chief lifeguards * 1 secretary * 4 sales * 3 ticket sellers * 3 gardeners, 4 cleaners, 2 parking guards * 8 waiters * 1 doctor, 1 nurse * 3 cooks * 5 non qualified workers Belgrade June 7th 2012
ESTIMATED OPERATING EXPENSES Advertising: Kuna Supplies: Kuna Insurances: Kuna Other Services: Kuna Unforeseen expenses: Kuna TOTAL operating expenses: Kuna Belgrade June 7th 2012
INVESTMENT Civil works: - Demolitions & Excavations - Pools construction - Buildings construction - Foundations & walkways - Parking, fences, signage - Pools Accessories - Gardening - Systems: water, drainage, electricity, installation, … - Project, licenses, other unforeseen expenses - Workers for Action Park installation works Total civil works investment: Kuna Belgrade June 7th 2012
INVESTMENT Action Park works and supplies: - Slides & games - Slides structures - Exit towers - Hydraulic equipment - Theming construction - Installation supervision - Commissioning - Supplies transport Total Action Park scope of works: € ( Kuna) Belgrade June 7th 2012
STUDY RESULTS for Osijek WaterPark Belgrade June 7th 2012
DATA: Operating days per season: 120 days Number of visitors: Average attendance: visitors/day Peak capacity:3.500 visitors/day Average ticket price:48,5 Kuna/ticket Average food & others:50 Kuna/person Belgrade June 7th 2012
PROFIT BEFORE TAX AND AMORTISATION (per season): € ( Kuna) TOTAL INVESTMENT: € ( Kuna) RETURN OF INVESTMENT PERIOD:5,10 years REVENUES (per season): Water Park tickets: € ( Kuna) Food & beverage: € ( Kuna) Renting & merchandising: € ( Kuna) EXPENSES (per season): Water Park operation: € ( Kuna) In-park consumption: € ( Kuna) Belgrade June 7th 2012
Action Park. Partners, not just suppliers. Thank you for your atention