1 Alcohol Respect Campaign (ARC) Claire McKinlay North Yorkshire Trading Standards and Planning Services in partnership North Yorkshire Police

2 Reducing Under Age Sales Of Alcohol Objectives Engage with retailers to ensure sellers of alcohol comply with law. Partnership approach to problem solving. Avoid instances of antisocial behaviour. Improve quality of life for local people.

3 Aims of ARC Understand the law and legal responsibilities (Licensing Act 2003) Understand “ Challenge 21/25” Understand the consequences of not complying with the law Increase awareness of “No ID, No Sale”

4 ARC Ripon: July – September 2010 Retailer packs Point of sale material Display material Training to staff Test Purchasing Out of hours visits Hot spots Daytime visits Press coverage Public perception surveys (1000)

5 Who did we target? All licensed premises 11 Off licensed premises 19 On licensed premises

6 How did we do it? Premises visits Evening & Weekend visits Training Test Purchasing Advice Hot Spot targeting

7 Premises visits All premises Advice packs Point of sale material Training information Display material 32 Officer hours

8 Evening and Weekend Operations Joint Trading Standards and North Yorkshire Police All traders Advice Checking compliance Offering advice and support 160 Officer Hours

9 Hotspots Areas around Ripon popular with young people Seizures of alcohol Chatting to young people Assistance and advice Warnings

10 Test Purchases Selected premises Start of ARC: Off licensed premises NO Sales On licensed premises 2 Sales End of ARC To be continued…. 60 Officer Hours

11 Media Coverage Always important. Public become aware. Give them a story Stray FM: Jenny Eels shadowed us for one night of operation and reported on hour, every hour throughout one day on radio. Ripon Gazette

12 What is “Challenge 25”, “NO ID, NO SALE”

13 Challenge 21 NO ID, NO SALE

14 A Age Restricted*Are they buying an age restricted product? * Do they look under 25? S See Proof of Age * Please can I see some proof of age identification? * If happy with ID- make sale K Keep A Record * If no ID shown, refuse sale or call supervisor * Keep a record of refusals and challenges

15 No ID, No Sale Judging a young persons age is difficult Apply to all products (not just alcohol) ANYONE who looks under ID on EVERY occasion Helps reduce the margin of error Record refusals: refusals register

16 Licensing Act 2003 New requirements from 2010: Age verification scheme. Challenge 21/25 will comply with new requirements Refusals Register: may satisfy Reasonable Precautions and Due Diligence defence. “2 Strikes and you’re out” Two sales of alcohol in three months may result in licence being reviewed and ultimately taken away..

17 Underage? It is not always easy to determine a person’s age …

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19 Only acceptable forms of ID ID cards bearing the PASS hologram Photo driving licence Passport Army ID? A policy decision

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21 PHOTO AGE DATE OF BIRTH PASS HOLOGRAM

22 PASS accredited ID card

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25 Role Of Trading Standards To carry out education and advise retailers and staff Support and work with sellers of alcohol- give you the right tools to do the job Enforcement- test purchasing operations

26 ARC is NOT about Catching retailers and sellers out Forcing costly new working methods onto retailers Over burdening businesses

27 But ARC is about Working together Forming better relationships with traders Sharing information and intelligence An effective way to tackle local alcohol associated antisocial behaviour

28 What next? Public Surveys: Still outstanding Follow up visits Proxy operation Advice and further training Encourage more retailers to join scheme

29 Questions?