UNIVERSITY OF CALIFORNIA, SAN DIEGO Advocacy at UC San Diego 2008 University Communications and Public Affairs

 A full range of strategies and activities designed to enhance support of UC San Diego by internal and external audiences  An increased level of awareness and understanding of the University’s mission, value and contributions  A broader base of UCSD’s support among alumni, elected officials, donors, friends, the campus community, the media and other important constituencies Today, the need to have an effective, engaged advocacy program is critical. In the era of constrained resources, advocacy has taken on greater importance for the campus the UC System Advocacy is: UNIVERSITY OF CALIFORNIA, SAN DIEGO In the Number of Biotech Patents Issued 8th The Milkin Institute

 To have an ever-present voice locally, in Sacramento, and in WDC that impacts the decisions made which affect the campus community.  To consistently communicate our strengths and impact the ways that will influence outcomes on issues important to the UCSD community  To develop a diverse team of stakeholder advocates to convey UC San Diego’s message, “Local Impact National Influence Global Reach,” to targeted institutions and in their own communities to help enhance our overall support base Goals of Advocacy at UC San Diego UNIVERSITY OF CALIFORNIA, SAN DIEGO for Best Positive Impact on the Nation 4th Washington Monthly Guide

 People: staff, students, faculty, friends, donors, alumni, neighbors, etc  Partnerships: local constituent groups, chambers of commerce, community groups, etc  Relationships: build productive, sustainable relations with community and elected officials  Communications: internal and external collaboration, messaging, activation and implementation Elements of Advocacy UNIVERSITY OF CALIFORNIA, SAN DIEGO Best Public University in the Nation 8th U.S. News and World Report

Decisions on: Campus and Higher Ed Issues Influence Education Policy Crisis Management Opportunity for Growth Broaden Constituent Base Decisions on: Campus and Higher Ed Issues Influence Education Policy Crisis Management Opportunity for Growth Broaden Constituent Base State Media Federal Local Neighbors Organization Key Messages Alumni Donors Students, Faculty and Staff Students, Faculty and Staff Opinion Leaders Opinion Leaders Key Messages Friends Key Messages Supporters UC San Diego Advocacy

President and his cabinet Senators: Barbara Boxer and Dianne Feinstein San Diego Congressional Delegation Susan Davis UCSD Campus & Medical Center Brian Bilbray Darrel Issa Bob Filner Duncan Hunter Federal Agencies: HHS, NOAA, EPA, NIH, NSF, Dept of Ed Federal Officials: Washington DC Who are our targets? UNIVERSITY OF CALIFORNIA, SAN DIEGO

Governor and his cabinet San Diego Delegation *Sen. Mark Wyland Vice Chair, Senate Education Committee *Sen. Christine Kehoe UCSD Campus and Medical Center *Sen. Denise Ducheny Chair, Senate Budget Committee Assm. Martin Garrick *Assm. George Plescia UCSD Campus *Assm. Lori Saldana UCSD Medical Center Assm. Joel Anderson *Assm. Shirley Horton Vice Chair, Assm Education Committee Assm. Mary Salas Senate and Assembly Leadership State Agencies California Coastal Commission, CalTrans, State Office of Historical Preservation State Officials: Sacramento Who are our targets? UNIVERSITY OF CALIFORNIA, SAN DIEGO

County Board of Supervisors including: Greg Cox Chairman Ron Roberts UCSD Medical Center Pam Slater-Price UCSD Campus City of San Diego Mayor Jerry Sanders Council members *Scott Peters Council President & UCSD Campus Kevin Faulconer *Toni Atkins UCSD Medical Center Tony Young Brian Maienschein Donna Frye Jim Madaffer Council President Pro Tem *Ben Hueso California Coastal Commissioner School Boards including SDUSD, Supt. Terry Grier & Pres. Katherine Nakamura Other Incorporated Cities, Agencies and Community Groups Local Officials: San Diego Region Who are our targets? UNIVERSITY OF CALIFORNIA, SAN DIEGO

Who is the UCSD Advocacy Team? UNIVERSITY OF CALIFORNIA, SAN DIEGO  People who are invested in the success of the University  Those who are active in community, politics, science, education, business, arts, etc  Leaders who have personal relationships and the respect and credibility of decision makers. YOU!: Community and Business Leaders, Board of Overseer Members, Foundation Trustees, Parents, Donors, Alumni, Faculty, Staff, and Students YOU!

Advocacy Issues UNIVERSITY OF CALIFORNIA, SAN DIEGO Proactive  Promoting UCSD’s impact on the region/world -Alumni and friends of UCSD attend UC Day in Sacramento -Partner in EDC’s Global Partnership forum -Chancellor and Staff participate in MLK parade  Ensuring budget and research funding -Trustee John Davies called Senate Minority Leader Dick Ackerman to ensure UC’s budget was approved -Alumnus Mark Diamond meets with legislator’s on funding for Cal IT2 and budget  Coordinating long range development plan -Vice Chancellor Matthews meets with Kumeyaay Tribe members for discussions on University House in the Nation for International Relations Studies 9th Foreign Policy

Advocacy Issues UNIVERSITY OF CALIFORNIA, SAN DIEGO Reactive  MTS issue: Need stops for buses, elected officials need to engage MTS board members on UCSD’s behalf  University House: Prof. Jim Posakony appears in video presentation urging support for project at Regents meeting  Support for research budget: Advocates sent s to elected officials thanking them for passing the budget  North Campus Housing Issue: Transfer student Marwan Azzam wrote a letter to Union-Tribune and The Guardian supporting UCSD’s position on building North Campus Student Housing The National Science Foundation in R&D Expenditures in the Nation 7th

What do we need from you? UNIVERSITY OF CALIFORNIA, SAN DIEGO Our Advocates – Your Commitment to this Project  Phone calls & letters to elected officials & decision makers  Participating in campaigns  Attending community or business events  Visits in District and State Capitol offices with elected officials  Letters to the editor, op-ed’s, letters to your friends and contacts  Advocating for UCSD at your non-UCSD boards and other organizational meetings School for Science “Hottest” Newsweek

How do we measure success? UNIVERSITY OF CALIFORNIA, SAN DIEGO  Ensure UCSD has adequate resources to meet its mission & goals in education, research and community involvement  Build positive connections with federal, state & local officials  Educate officials on how their actions impact the university community and ultimately their district  Involve and invite elected officials to campus events regularly  Become a resource for information, hearing sites, testimonies, research, venues for events, etc Best High School in the Nation Preuss School 9th Newsweek

Become a UCSD Advocate! UNIVERSITY OF CALIFORNIA, SAN DIEGO Contact Us: Jeff Gattas Director of Advocacy Dominique Cano-Stocco Associate Director of State and Local Government Relations WE WANT YOU