Color Psychology.

Slides:



Advertisements
Similar presentations
The Psychology of Color. Red produces strong emotions of excitement and intensity most exciting color love and comfort is used to focus/ draws attention.
Advertisements

The psychology of color is based on the mental and emotional effects colors have on sighted people in all facets of life What is Color Psychology ?
 Color might be the only visual element of a flower arrangement that anyone ever notices.
PSYCHOLOGY OF COLOR. BLACK Authority and power, stability and strength Intelligence (doctorate in black robe; black horn rimmed glasses, etc.) Somber.
C OLOR DESIGN’S MOST EXCITING ELEMENT C OLOR HAS THREE P HYSICAL P ROPERTIES : 1. Hue 2. Value 3. Intensity.
What do colors mean to you?
Color - The most important element of design.  Hue: Property that give the color it’s name.  Color wheel – 12 colors & 3 Categories  Primary : Red,
C OLOR DESIGN’S MOST EXCITING ELEMENT C OLOR HAS THREE P HYSICAL P ROPERTIES : 1. Hue 2. Value 3. Intensity.
Color Analysis AP English Language and Composition Mrs. Burgar.
How can color effect the way we feel?
The Color Wheel The color wheel is a means of organizing the colors in the spectrum. The color wheel consists of 12 sections, each containing one hue.
DESIGN’S MOST EXCITING ELEMENT: COLOUR Without light there would be no colour. Things we identify as being red, green or orange, for example, are not.
The Color Wheel The color wheel is a means of organizing the colors in the spectrum. The color wheel consists of 12 sections, each containing one hue.
Connotations of Colors English II. Red Red is excitement, drama, urgent passion, strength, assertiveness, and an appetitite stimulant. Examples: A Valentine’s.
The Psychology of Colour in Marketing. Color is a powerful psychological tool you can send a positive or negative message encourage sales calm a crowd.
1 st Part Write down the first thing that comes to mind when I show you the following images of color.

Elin’s problem? Elin has a design task to complete for homework, she needs to produce full colour drawings of her designs. She.
Colors in Literature By: Carla Rivera. Red Connotations:  Red is extremely dominating  Red reflects energy  It represents all things intense and passionate.
BLACK  Black is the color of the night, and of "evil." Black can also be a color of elegance or class (such as a black-tie only event, and black evening.
 These are the base colors that all other colors are made.  These colors can not be made by mixing other colors.
Understanding and Using Color
rainbow Why can we see a colourful rainbow after a rain?
Color Symbolism Red: Excitement, energy, passion, love, desire, speed, strength, power, heat, aggression, danger, fire, blood, war, violence, all things.
Color Wheel Is there is difference between the color wheel for paint and the colors in the light spectrum?
The Color Wheel. Why study color? It is the most important element of a design It is one of the few visual design elements that people notice.
Color Theory Hue, Tint, Tone, Shade.
Art Elements Color. COLOR is light reflected off objects.
COLOR Colors have personal meanings and affect how we feel.
What Colors Say About You?
Project 2- colors By Luis Martinez
Totem Poles A Story Told Through Pictures. What is a Totem Pole? "Totem pole " is the name given by Europeans to the carved wooden pillars made by Indian.
Psychological effects of Color
Unit 5 – Creativity and Innovation 5.1a – Designing a floorplan.
Colors in Floral Design
The Meaning of Colors Presented by: Lizzy Trillo
The Meaning of Color. RED RED color of fire and blood - associated with energy, war, danger, strength, power, determination as well as love color of.
Value and Color Value Value is the lightness or darkness of a color A value scale helps you identify the full range of values in your subject (what you.
The Psychological Impact of Color. RED Color of fire and blood –Associated with energy, war, danger, strength, power, courage, determination as well.
The Role of Color is the most important element of design. (Deciding what color to use is usually the first decision made when decorating a room). Sets.
Color An element or property of light.. Color An element or property of light.
1CSP TRG AIDS. 2 SCOPE PACKAGING MATERIALS PACKAGING FORMS SIGNIFICANCE OF PACK FORMS.
 What is color anyway? › Color is an element of art › Color is produced by the way our vision responds to different wavelengths of light.
Color in Advertisement. Red associated with energy, war, danger, strength, power, passion, desire, and love. perfect color for 'Buy Now' or 'Click Here'
Colour Theory. Graphic Communication Why it is important to consider the colours which we use in our graphics? Because the meaning of colour impacts on.
COLOR DESIGN’S MOST EXCITING ELEMENT. Hue Value Intensity COLOR HAS THREE DIMENSIONS OR QUALITIES:
Goals for Today: 1.Identify the relationship between color and design using the color wheel 2.Give examples of color harmonies.
Colors and Their Meanings
Color Theory and Psychology
Color Theory in The Book Thief. Death sees color, before he sees people… ….therefore, you need to know what the colors mean!
The World of COLOR. What is color?? the aspect of the appearance of objects and light sources that may be described in terms of hue, lightness, and saturation.
* Anwar – alkabbi * Almha alhammad
*Anwar alkabbi * Almha alhammad –
The Color Wheel The color wheel is a means of organizing the colors in the spectrum. The color wheel consists of 12 sections, each containing one hue.
White Represents Purity and Innocence Creates sense of space
Color.
Color Theory.
Psychology of Color.
Symbolic Meaning of Colour
Psychology of Color.
Psychology of Color.
What is a color wheel and how do we use it?
Color Elements of Art.
Psychological Effects of Color Warm Colors: red, orange, yellow associated with sun, heat, and fire evoke warm and happy feelings warm colors will.
Color Symbolism in Life and Literature
Created by Dianna Moore
Color.
Project 2 Colors.
Color Theory.
Lighting Moods, Meanings, More.
Presentation transcript:

Color Psychology

Color “meaningful constant for sighted people” “powerful psychological tool” Positive or negative effect Applications Logo design Web site design Book cover Package of a product And more…

Psychology of Color Based on Western Hemisphere Black White Gray Red Blue Green Yellow Orange Purple Brown

Psychology of Color - Black Color of Authority and Power, Stability and Strength Intelligence Thinner appearance Evil Grief A serious color that evokes strong emotions Easy to overwhelm people with too much black

Psychology of Color - White Color of Purity, Cleanliness Safety of Bright light Absence of color (Neutrality) Creativity Compression of all colors in the color spectrum

Psychology of Color - Gray Practical Timeless Middle-of-the-road Solid Too much: nothingness Shade of gray – old age, death, taxes, depression Silver – giving a help hand

Psychology of Color - Red Good for drawing attention Attracts eyes Color of energy, movement, and excitement Not a good color to over-use Symbol of life Pink – love, giving, romance, soothing

Psychology of Color - Blue Calming – Skies and Seas Too much – cold, uncaring Steadfastness Dependability Wisdom and loyalty (uniforms) Becomes more productive

Psychology of Color - Green Color of growth, nature, and money. Another calming, soothing color Dark forest green is associated with conservative, masculine, and wealth Envy, good luck, generosity, and fertility Peace, harmony, comfortable nurturing, support, and energy

Psychology of Color - Yellow Laughter, happiness, good times Brain releases seratonin which makes people more optimistic Too much – temper flare, dominant color Speeds up metabolism Creativity

Psychology of Color - Orange Happy, energetic, warmth Ambition New dawn in attitude

Psychology of Color - Purple Wealth, prosperity, rich sophistication Simulates brain activity in problem solving Mystery, wisdom, respect

Psychology of Color - Brown Reliability, stability, and friendship Natural, organic

Basics on How to use colors together Color Schemes: Monochromatic Complimentary Triple

Monochromatic Color Scheme Use of single color in varying shades

Complimentary Color Scheme Colors that are directly opposite in the color wheel Warm color to Cool color Yellow – Purple Orange – Blue Red – Green

Triple Color Scheme Three colors side by side make harmonious combinations Examples: Yellow, Orange, Red Yellow, Green, Blue

Color Psychology It is very important to use this in web designing Good harmony of colors attract users Bad mix of colors are displeasing to users

Questions?

Feedback: Privacy Policy Feedback
Do Not Sell My Personal Information
About project: SlidePlayer Terms of Service

© 2025 SlidePlayer.com. Inc. All rights reserved.