Businesses understand the importance of branded communications … but have neglected to brand one of the most visible and prevalent 1-to-1 communications tools in business today…

LetterMark - Branded

LetterMark - Web Integration

LetterMark - Enhanced Contact Information

LetterMark applies important branding disciplines to the millions of s sent annually –Strengthens communications programs –Promotes company identity / awareness –Stimulates internal & external cross-selling –Increases Website ROI by directing traffic to relevant web pages –Provides Active Information versus Inert Data

Case Study Metrics Web Visits +31.1% Unique Visits +27.3% V-card downloads (5 months) = 2,078

SenderRecipient Outlook LetterMark Data Center & Template Flow Previewer text LetterMark template Internet

Compose as normal. LetterMark – User Experience

When the user hits “send,” a preview window appears that shows the text they have written on their “default” LetterMark template. They can hit “send” and the message will go out as shown. LetterMark – User Experience

Or, the user can click on the drop-down menu in the preview window and select another template from the menu. This menu is maintained by the user’s LetterMark™ system administrator. LetterMark – User Experience

The newly selected template appears immediately. LetterMark – User Experience

Users can also choose “LetterMark™ Off” if they want to send a message with no LetterMark template, such as for a personal .

Recipient on-line:Recipient off-line: Off-Line Behavior

Plain-Text Clients ead/technology.gif Larry, Just wanted to confirm our meeting for tomorrow at 10am. Thanks, Jane rd/XXXX.gif RIM 857/957

LetterMark - System Intelligence Centralized Management Template Design Update Contact Information Tracking & reporting

Security & Privacy FullSeven collects less info than an ISP Collects aggregate metrics only No mechanism to identify recipients No threat of virus Does not transport or re-route Does not use attachments Does not use scripts Does not require changes to firewall

Implementation 1.Signed “Program License Agreement” 2.Complete initial template design(s) 3.Assemble user information – addresses (minimum requirement) –Pre-load CSV file with full contact information 4.Install – to each user: 10 minute install –Network install (Ghost, SMS, WinInstall, etc.)

Benefit Summary - Marketing Branded communications –professional image Contact information –V-card –Bios –Office location Web visits (+30%) –Primary web pages –Direct links to specifics pages –Web update panels: publications, events Tracking & reporting

Benefit Summary - IT Light Works with current infrastructure –No re-routing of –No new hardware –Secure Simple implementation Tracking & reporting

LetterMark™ System Includes Client Software LetterMark.net Secure Hosting New Releases Customer Support