Using traceability to meet consumer needs Background

An actual topic –In France: 1 alert per day per retailer –Growing appearance in media An ECR topic –Safety requirement : a new consumer expectation –Efficiency of the entire supply chain (upstream suppliers, manufacturers, retailers) –Enabling technologies to support traceability are already developed

Background (2) An ECR Europe topic –Retailers and manufacturers work in different European countries or with different European partners –European regulation (95/2001/EC ; 178/2002/EC) –European market is an entity (EEC) –Active national working groups (ECR D- A-CH, F, SP,...?)

Bibliography Unit Load identification and tracking, ECR Europe L’étiquette logistique et l’avis d’expédition, ECR France/EAN France Traceability and efficient recall of goods, ECR D-A-CH Global Food Safety Initiative Guidance document, CIES La traçabilité dans les chaînes d’approvisionnement, Gencod EAN France Guide de gestion des alertes alimentaires, ANIA-FCD (France) …

Objectives of the project Share on National Initiatives findings and on the progress of new working groups Identify needs of manufacturers and retailers working on the European market for an ECR Europe workshop on quality, traceability, consumer safety, … Synchronise development of NI projects regarding consumer safety in order to avoid divergent works To enable manufacturers and retailers to work better together to fulfill consumer expectations faster and at less cost

Scope of the project For food an non food Preventing and anticipating crisis –Watch, quality, traceability implementation, enabling technologies, … –Organisation best practises, crisis unit configuration, … Managing crisis –Alert, quarantine, withdrawal, recall –Information flows and communication –Products flows and accounting Settling crisis –Back on shelves –Communication –Experience analysis : continuous improvement

Organisation Find interested National Initiatives and companies Create European project Feed European project with national solutions Agree upon common points If necessary, develop new common solution Get feedback from National Initiatives Develop, where there is no solution/ input from National Initiatives Take into account other initiatives (CIES GFSI, Ania-FCD, EAN international, …)

Working group coordination proposal ECR Europe working group DACHSPAINBELGNorwaySweden France GB … participants supported by ECR DACH 25 participants supported by ECR France x participants supported by ECR 5 = ex of number of companies National Initiative WG

Number of respondents on January, 29th : 7 countries (Austria, France, Greece, Italy, Netherlands, Switzerland, United Kingdom) Question 1 : Traceability tools Question 2 : Consumer safety tools Question 3 : Countries interested in working at a European level 4 countries are interested in working at the European level, 1 is not interested and 1 doesn’t know. Interests of the national initiatives

Business needs of the ECR Europe workshop companies (January, 22th meeting in Brussels) Cooperation and collaboration on the global supply chain (business cases) Work at a European level because of the unique market and the new European regulation (how to use 178/2002/EC) Make a compilation of what is already done to make a unique document to be used in all the different European countries Communication and implementation of standards and procedures Work downstream and upstream and with logistics providers Critical mass to implement Food / non food

Key findings of the workshop Task: Define best practice for implementing traceability –To answer the EU legislation –And improve the supply chain –Using ECR methods and techniques based on EAN.UCC standards Findings: –Existing, but not necessarily aligned best practice recommendations in different countries –Lack of implementation –Economical issue Conclusion: –Need for European / global alignment –Develop common language in Europe, then worldwide –See traceability as an opportunity to optimize the supply chain and describe the benefits –Define minimum requirements to comply with regulations