Doc.: IEEE 802.11-00/083 Submission May 2000 Al Petrick, ParkerVisionSlide 1 Ad-Hoc Marketing Report Al Petrick.

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Presentation transcript:

doc.: IEEE /083 Submission May 2000 Al Petrick, ParkerVisionSlide 1 Ad-Hoc Marketing Report Al Petrick

doc.: IEEE /083 Submission May 2000 Al Petrick, ParkerVisionSlide Ad-Hoc Marketing Group Objectives: –Generate a common marketing WG story for the WLAN Industry Marketing Collateral –Review and adopt marketing templates –Press releases –General marketing information Accessible on the website –Track and align meetings with other industry groups, and conferences –Establish liaisons WPAN Wireless Broadband Access Wireless Ethernet Compatibility Alliance (WECA) WLANA ETSI – Bran Other Wireless Forums

doc.: IEEE /083 Submission May 2000 Al Petrick, ParkerVisionSlide 3 Ad – Hoc Marketing Report Review a number documents and procedures used by IEEE –Marketing Requirement Document (MRD) –Conference(s) for –Collaterals materials Objective for Next Meeting In July-00 –Establish joint meetings with /15 at the July-00 Plenary and continue review of materials –Generation collateral material for the IEEE website

doc.: IEEE /083 Submission May 2000 Al Petrick, ParkerVisionSlide 4 Conferences International Wireless Packaging Consortium (IWPC) –Members Only!!!!! –Hosted by Intel –Future... Bluetooth, Home RF, WLAN & Automotive Wireless Packaging May 15-17, 2000 –Hotel The OMNI Richardson Hotel 701 East Campbell Rd. Richardson, TX TEL: FAX: –IEEE and IEEE overview…..May 16 th, 2000 Representing WGs as NON-members….

doc.: IEEE /083 Submission May 2000 Al Petrick, ParkerVisionSlide 5 Conferences Electronic Design’s Communications Workshop - Short-Range Wireless Networking: Cutting The Umbilical Cord. – June Chicago Il –Wyndam Hotel Northwest Chicago – Panel Discussion…..June 27 th –HomeRF, Bluetooth, IEEE , IEEE Topic: Co-existence of Wireless Technologies

doc.: IEEE /083 Submission May 2000 Al Petrick, ParkerVisionSlide 6 Conferences Wireless Communications Association International (WCAI) – –Primary focus: Fixed Point Wireless Communications WCA New Orleans – Morial Convention Center – New Orleans, LA, USA –July 9-12, 2000 –Unlicensed Spectrum Panel Discussion: July 9 th …Monday Wireless PANs to LANs to WANs; How Far Can They Go?

doc.: IEEE /083 Submission May 2000 Al Petrick, ParkerVisionSlide 7 Trade Journals Communication Design Magazine –WLAN standards and protocol column Featured articles –Technical on and –First article published in September – 00 Lead columnist: Bob Heile –Ghost writers from the working groups

doc.: IEEE /083 Submission May 2000 Al Petrick, ParkerVisionSlide 8 Press Release Issue a press release on the FCC-NPRM

doc.: IEEE /083 Submission May 2000 Al Petrick, ParkerVisionSlide 9 Motion To empower the vice-chair of IEEE to draft a press release in response to the NPRM doc , post the letter on the reflector for review, host a teleconference call with an ad-hoc group along with the chair of IEEE 802 and SEC for approval, and release to the media for print.